Remove Bootstrapping Remove Cofounder Remove Direct Marketing Remove Lead Generation
article thumbnail

13 Of The Biggest Mistakes Entrepreneurs Make (That May Not Seem Like Mistakes At All)

YoungUpstarts

And when you’re bootstrapping a business, a mistake can be even more costly than not leveraging a chance for advancement. Tom Panaggio, author of “ The Risk Advantage: Embracing the Entrepreneur’s Unexpected Edge “, has enjoyed a 30-year entrepreneurial career as cofounder of two successful direct marketing companies.

article thumbnail

Risk Avoiders Are Opportunity Missers: 10 Excuses Business Owners Make

YoungUpstarts

And when you’re bootstrapping a business, a mistake can be even more costly than not leveraging a chance for advancement. Those words are most often uttered by small business owners in reference to marketing. In 1983 he cofounded Direct Mail Express (DME) in Daytona Beach, Florida, with his siblings Mike and Kathy.

Florida 182