Remove Burn Rate Remove Lean Remove PR Remove Stealth
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Lessons Learned: Achieving a failure

Startup Lessons Learned

Launch with a PR blitz, including mentions in major mainstream publications. Build the product in stealth mode to build buzz for the eventual launch. Stealth is a customer-free zone. The passionate early adopters who flocked to the product at its launch could not sustain this outsized burn rate. Expo SF (May.