How FX Marketing President Stephanie Gibbons Stuck the American Horror Story Promotional Landing
crowdSPRING Blog
SEPTEMBER 20, 2016
But even if the scary stuff isn’t your thing, you should definitely be a fan of FX President of Marketing Stephanie Gibbons after the way she tackled the show’s most recent marketing campaign. The answer, it turned out, was to lean in to that uncertainty, especially in terms of visuals. 1) Brand equity is everything.
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