Risk Avoiders Are Opportunity Missers: 10 Excuses Business Owners Make
YoungUpstarts
DECEMBER 1, 2013
But without proactive long-term and consistent marketing, businesses die. Avoiding investing in marketing — or even cutting back on it — because one campaign didn’t produce the desired results is a risk you can’t afford to take. Pretend the Internet hasn’t been invented yet and call a few customers. Go to lunch?’
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