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Always Right: Five Risks You Must Take With Your Customers

YoungUpstarts

When they work with you, your customers should feel like they are entering the bar on the television show Cheers : ‘where everybody knows your name, and they’re always glad you came.’ You’d be much better served to use what you know about your customers to create highly targeted and personalized direct marketing campaigns.

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Risk Avoiders Are Opportunity Missers: 10 Excuses Business Owners Make

YoungUpstarts

As a young commodities broker right out of college, I recall receiving a call from a client named Steve each morning. But without proactive long-term and consistent marketing, businesses die. In 1983 he cofounded Direct Mail Express (DME) in Daytona Beach, Florida, with his siblings Mike and Kathy.

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