How to pivot away $34m: Israel’s Xeround shuts it doors with a lesson
The Next Web
MAY 12, 2013
Xeround then looked to branch out, seeking to partner directly with other media companies within Israel, and AT&T in the United States. At this point, investors looked to pivot once again, keeping the technology but reconsidering their target market. Sales cycles were long and unpredictable. Xeround was out of their element.”
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