Always Right: Five Risks You Must Take With Your Customers
YoungUpstarts
DECEMBER 9, 2013
Besides the loss of potential future revenue, any sunk costs (costs you initially incur to gain the customer) are unrecoverable. If you lose a customer due to price or other circumstances beyond your control, then fine. However, losing a customer because he or she felt unappreciated or underserved is inexcusable.
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