How to Decrease the Odds That Your Startup Fails
Both Sides of the Table
MARCH 25, 2016
They literally can’t respond to our core differentiator. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. ” If you launch a fizzy water product you may think your competitors are Badoit and San Pelligrino but a substitute product might be flat water like Propel or cold green tea.
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