Lessons Learned: The one line split-test, or how to A/B all the time
Startup Lessons Learned
SEPTEMBER 15, 2008
If its part of a viral loop, its probably trying to get them to invite more friends (on average). It was actually my co-founder Will Harvey who taught me to present this data in the simple format weve discussed in this post. But in my experience this is not useful most of the time. They just ask "which hypothesis should I show?"
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