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Cash-strapped? How to pay for services with your startup’s equity

The Next Web

After all, cash may be in short supply, but there’s a virtually endless amount of work to be done, from coding and web development, to PR, sales, general operations, or sage advice from an industry veteran. It’s a logical solution. But beyond motivation, there are more pragmatic factors at play here too.

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Will Work for Equity - Investing in Clients - Arizona Bay

www.inc.com

Arizona Bay, after all, had built the IT infrastructure and Web applications that Jumpstart needed to hit it big. He prefers to work with companies that are building Web-based applications and have relatively low start-up costs. The sports endorsement industry is worth nearly $1 billion and has only recently begun migrating to the Web.

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