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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

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Lessons Learned: Work in small batches

Startup Lessons Learned

Its had tremendous impact in many areas: continuous deployment , just-in-time scalability , and even search engine marketing , to name a few. Take the example of a design team prepping mock-ups for their development team. Give the dev team your very first sketches and let them get started.

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Lessons Learned: The four kinds of work, and how to get them done.

Startup Lessons Learned

Playing with new technologies. Talking to potential customers and competitors customers. Now its time to start to think seriously about how to find a repeatable and scalable sales process, how to position and market the product, and how to build a product development team that can turn an early product into a Whole Product.

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Lessons Learned: The engineering manager's lament

Startup Lessons Learned

Most of the other processs changes - mandatory design reviews (prelimninary, critical, etc), - documenting all our procedures, and so on - were to support those two factors. A project usually has an absolute duration and budget whereas the time and money dedicated to development within the project is where the tradeoffs are made.

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Lean Startup at Scale

Startup Lessons Learned

But we couldn''t have identified this without having clear metrics (that high bug count) to assess our development process. As Shutterstock has grown, there are a few key elements to our continued development speed: Small, autonomous teams: The more a team can do on their own, the faster they can go.

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Lessons Learned: The ABCDEF's of conducting a technical interview

Startup Lessons Learned

The technical interview is at the heart of these challenges when building a product development team, and so I thought it deserved an entire post on its own. Still, a startup product development team is a service organization. Were there to serve customers direclty, as well as all of the other functions of the company.

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Lessons Learned: The hacker's lament

Startup Lessons Learned

Its common to find a hacker at the heart of almost any successful technology company. A really good technology executive can notice problems like the ones Im talking about today and address them proactively. At the end of the day, the product development team of a startup (large or small) is a service organization.