Customer Development Deal Flow Marketing Technical Cofounder 
David Teten
OCTOBER 1, 2015
I’ve talked with a number of software development shops who are eager to get into the business of cofounding companies, i.e., getting product revenue and equity instead of just consulting revenue. The question is: how should they be compensated when cofounding a company? equity that belongs to departed cofounders)?
A Smart Bear: Startups and Marketing for Geeks
MARCH 11, 2014
On the other hand, it’s a whole universe and you’d need an interesting perspective on why you should go attack that market and face all that competition and noise and everything that’s in the market. So when you’re thinking about marketing positioning to me, that side of it is the interesting side of it.
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