The LeanLaunch Pad at Stanford – Class 4: Customer Hypotheses
Steve Blank
APRIL 4, 2011
Last week the teams were testing their hypotheses about their Value Proposition (their company’s product or service.) This week they were testing who the customer, user, payer for the product will be (and discovering if they have a multi-sided business model , one with both buyers and sellers.) Let the real learning begin.
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