Customer Development Operations Partner Public Relations 
Startup Professionals Musings
APRIL 28, 2014
It’s your startup, so you can give early partners any title you want, but be aware of potential investor and peer implications. A few other credible ones would include Chairman of the Board (COB), Chief Operating Officer (COO) and Chief Marketing Officer (CMO). The most common ones I see and salute are CEO, CFO, and CTO.
Startup Professionals Musings
FEBRUARY 22, 2013
It’s your startup, so you can give early partners any title you want, but be aware of potential investor and peer implications. A few other credible ones would include Chairman of the Board (COB), Chief Operating Officer (COO) and Chief Marketing Officer (CMO). The most common ones I see and salute are CEO, CFO, and CTO.
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Gust
APRIL 20, 2014
It’s your startup, so you can give early partners any title you want, but be aware of potential investor and peer implications. A few other credible ones would include Chairman of the Board (COB), Chief Operating Officer (COO) and Chief Marketing Officer (CMO). Image via Wikimedia Commons. Chief Sales Officer (VP Sales).
Startup Professionals Musings
DECEMBER 1, 2010
It’s your startup, so you can give early partners any title you want, but be aware of potential investor and peer implications. A few other credible ones would include Chairman of the Board (COB), Chief Operating Officer (COO) and Chief Marketing Officer (CMO). The most common ones I see and salute are CEO, CFO, and CTO.
Steve Blank
JUNE 3, 2013
We had an almost identical conversation when the subject turned to hiring a Public Relations agency. Bettina said, “We want to drive customer demand into our channel.” Not understanding the other parts of your business model is a reason investors hire an operating executive. Hiring PR Agencies. I asked. Lessons Learned.
Steve Blank
JUNE 3, 2013
We had an almost identical conversation when the subject turned to hiring a Public Relations agency. Bettina said, “We want to drive customer demand into our channel.” Not understanding the other parts of your business model is a reason investors hire an operating executive. Hiring PR Agencies. I asked. Lessons Learned.
Steve Blank
APRIL 5, 2017
Create awareness of our company and brand for potential customers. Create awareness for fundraising (VC, angels, corporate partners). A message that is brilliant today and gets the press writing about you and customers begging to buy your product could have been met with blank stares two years ago and may be obsolete next year.
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