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Is This Ex-Googler’s Pre-Product Approach the Fast Track to Product-Market Fit?

View from Seed

He’s dubbed the approach “ pretotyping ,” and it shares many of the same principles as both its similar-sounding (if later-stage) cousin, prototyping, as well as the more well-known lean startup movement. The right metrics are key to identifying The Right It. Why doesn’t everyone do this?”

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Lessons Learned: Work in small batches

Startup Lessons Learned

The sooner you pass your work on to a later stage, the sooner you can find out how they will receive it. Take the example of a design team prepping mock-ups for their development team. Give the dev team your very first sketches and let them get started. Small batches mean faster feedback.