Development Team Review Lean PR Workshop 
Startup Lessons Learned
NOVEMBER 8, 2008
But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Steve Blank has devoted many years now to trying to answer that question, with a theory he calls Customer Development. The Lean Startup Intensive is tomorrow at Web 2.0. This is a common mistake.
Startup Lessons Learned
APRIL 26, 2009
Its a key lean startup concept. The idea of leverage is simple: for every ounce of effort your product development team puts into your product, find ways to magnify that effort by getting many other people to invest along with you. For example, I recently created a customer validation exercise around the Lean Startup Workshop.
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