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Always Right: Five Risks You Must Take With Your Customers

YoungUpstarts

When they work with you, your customers should feel like they are entering the bar on the television show Cheers : ‘where everybody knows your name, and they’re always glad you came.’ You’d be much better served to use what you know about your customers to create highly targeted and personalized direct marketing campaigns.

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Eight Ways To Get Past The Fear Of “No”  And Start Risking Rejection

YoungUpstarts

Persistence is the name of the game. Tom Panaggio, author of “ The Risk Advantage: Embracing the Entrepreneur’s Unexpected Edge “, has enjoyed a 30-year entrepreneurial career as cofounder of two successful direct marketing companies. Opportunities are out there, but most won’t be served up on a silver platter.

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Risk Avoiders Are Opportunity Missers: 10 Excuses Business Owners Make

YoungUpstarts

As a young commodities broker right out of college, I recall receiving a call from a client named Steve each morning. Tom Panaggio, author of “ The Risk Advantage: Embracing the Entrepreneur’s Unexpected Edge “, has enjoyed a 30-year entrepreneurial career as cofounder of two successful direct marketing companies.

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