Getting high on your own Svpply: When who’s using the service is part of the product
This is going to be BIG.
NOVEMBER 4, 2010
You couldn't throw enough buzz points, wishlists, and leaderboards at them to make them feel any more than a hamster on someone else's ecommerce intent wheel. It doesn't SEO well. If it doesn’t scale, you’ll wind up with Nebraska soccer moms adding Champion tube socks from Walmart.com. for stuff to buy, if you will.
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