25 Entrepreneurs Explain How They Came Up With Their Business Names
Hearpreneur
SEPTEMBER 13, 2019
When I first incorporated my company back in 2009, the lawyers I had contracted with to trademark the company name and logo desperately tried to convince me to change the name. Although, let’s be honest, as a small startup I wouldn’t have had a chance if Frito-Lay contested my company name. She was worth fighting for.
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