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Finding Your Voice And Using It To Make Ridiculously Good Content

Duct Tape Marketing

Because I think in a world where we are all, for the first time ever dealing with the same thing at the same time, this sort of global crisis, this global, yeah. So what signals are you sending to an audience when they read your white paper or when they read your blog post mm-hmm. ,

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Social Selling and Content Marketing: A White-Hot Combination

Duct Tape Marketing

If you keep posting comments like, “This (product name) is the best thing ever,” you’ll be ignored – or worse. It’s better to proactively share advice or respond to a prospect’s post with a mention of a white paper on how others have addressed a similar issue. But that won’t work (and may even backfire) in social selling.