Startup PR: A Journalist’s Advice for Seed-Stage Companies Seeking Press Coverage
View from Seed
MARCH 31, 2015
Each outlet has a different audience and approaches news with a unique tone, meaning entrepreneurs need to determine what they want to get out of the piece, whether it be name recognition, signups, etc., But if you need to use another company’s name to explain what you do, you’re doing it wrong. before they start pitching.
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