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Pick the Perfect Name for Your Startup

mashable.com

Page360 awesome post W3 Consulting Note: you can have multiple domain names: one for conventional (and one for emotional) branding purposes, several for SEO/SEM purposes, and several for Web analytics (where are my *offline* advertising dollars breeding positive ROI?). 10 Beginner Tips from PHP Masters Mozilla Jumps into the App Store Game.

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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

If its part of a viral loop, its probably trying to get them to invite more friends (on average). Code To make split-testing pervasive, it has to be incredibly easy. The only change you have to get used to as you start to code in this style, is to wrap your changes in a simple one-line condition.