7 Account-Based Marketing Examples and Lessons
ConversionXL
JUNE 2, 2022
Do this by creating Scrum-style squads with individual contributors from each department working together on specified accounts. It’s much more like adopting an inbound marketing model than it is deciding to run PPC ads. When taking an ABM approach, remove the divide between sales and marketing. A “quick pivot” to ABM isn’t realistic.
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