The Psychology of SaaS Lead Nurturing: How to Get to “Yes” Faster
ConversionXL
MARCH 17, 2016
Similar concepts can be applied to email, direct mail, ads, and to any other marketing material for that matter. In 1992 a study done by Richard Moreland and Scott Beach had students visit a classroom of over 100 people, 5, 10 or 15 times during a semester. Let’s say your lead nurturing efforts are mostly through email.
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