Trending Sources

Small Business Marketing Tip: Send Email Campaigns At Night To Increase Revenue

crowdSPRING Blog

A few months ago, we highlighted the best times and days to send email for opens and clickthroughs.

The 4 bits of social media that are mostly useful

The Startup Toolkit

Twitter audiences are notoriously hard to reach (clickthroughs < 0.5%). Instead, think in terms of how it serves your business. Marketing

Metrics That Matter Most for 2014 (free PDF)

Life Beyond Code

Note : I created this checklist a couple of years ago and it has served me well. No changes on the checklist except the dates. and the list goes on.

Surprising New Finding for Online Ads

Fresh Inc.: The Staff Blog

Instead of watching clickthroughs, page views, or similar metrics, you might have to create a more complex model to calculate the ROI of marketing.

Metrics That Matter Most for 2013 (Free One Page PDF)

Life Beyond Code

Note : I created this checklist a couple of years ago and it has served me well. No changes on the checklist except the dates. and the list goes on.

Context Matters! Lessons Learned From YouTube Personalized Recommendations (And Why This Matters For Twitter)

Hunter Walker

“But what I do have are a very particular set of skills ; skills I have acquired over a very long career.” Heh heh.”

Metrics that Matter for 2012 (one page PDF)

Life Beyond Code

Note : I created this checklist a couple of years ago and it has served me well. No changes on the checklist except the dates. and the list goes on.

Metrics that Matter for 2011 (One Page PDF)

Life Beyond Code

Note: I created this one page self-assessment checklist late last year. Looking back, I wouldn’t change any of the questions for this year.

What Are The Best Marketing ROI Metrics?

Blogtrepreneur | Entrepreneur Blog

The most important metrics are: opens, clickthroughs, conversions, bounces and unsubscribes. Opens tell you how many people are seeing your brand/offer; clickthroughs and conversions tell you how many people are interested in your brand/offer; bounces and unsubscribes tell you how many people are definitely not interested.

Why Your Customers Buy More When Value Outweighs Cost


They even do live A/B testing on the newspaper’s website to see which versions drive the most clickthroughs. Conclusion.

How to start making sense of your data

Version One Ventures

Now, consider rephrasing the question above into a hypothesis: “ Our best clickthrough rate is on Fridays in New York City.” Stay tuned!

Twitter Link Roundup #134 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

The Law of Shitty Clickthroughs – [link]. The Law of Shitty Clickthroughs – [link]. – [link]. – [link].

The Psychology of SaaS Lead Nurturing: How to Get to “Yes” Faster


By doing this, Dan’s able to boost clickthroughs and engagement while staying on track with his one goal of getting people to watch the video.

16 eCommerce A/B Test Ideas Backed by UX Research


Track the effectiveness of those emails (open, clickthrough and conversion rates). Nothing works all the time on all sites. Are we there yet?

How to Use Personalized Content and Behavioral Targeting For Improved Conversions


Results were 149% increase in clickthrough rate to the Careers page. For visitors from India without the banner, clickthrough rate was 9.17%.

Why Many Companies Mistakingly Think Trolls & Harassment Are Good for Business

Hunter Walker

The most common for a daily dashboard are a mix of DAU/MAU, page views, impressions, session length, clickthrough, visits per day, engagement.

How To Get More SEO Value Out of Your Existing Content

Duct Tape Marketing

Ultimately what you are looking for are pages that have high impression counts but low clickthroughs (CTRs). Add more content.

How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide

Duct Tape Marketing

Pro Tip – Higher clickthroughs are a definite sign of engagement. Sadly, most marketers see this as a challenge. Pageviews. Not really.

Useful value proposition examples (and how to create a good one)


Ideally you would measure sales conversions (for most accurate results), but if that is not possible lead conversions or even clickthroughs will do.

Forget Friends and Followers. Focus on This Secret Weapon

Fresh Inc.: The Staff Blog

Plus, clickthrough rates after someone opens an email are typically in the 10 percent range. Let me explain why. Maybe they should. Heck no.

SEO Title Tag Optimization at Etsy: Experiment Design and Causal Inference

Code as Craft

title tags’) could increase their clickthrough rate. Experiment Methodology. Sampling. All test groups passed this test. Results. A-A Testing.

How to Generate More Sales From Your Email Marketing Campaigns


HubSpot chart showing best time of day to send email for max clickthrough rate. Conduct A/B Testing on Your Emails. These include: Subject line.

53 Ways to Increase Conversion Rate


Dustin Curtis got 173% more clickthroughs for his Twitter link after using a stronger command to invite followers. Usability studies say that blue link is the best, but Beamax boosted their link clickthroughs by making the links red. Somebody asked me the other day, what are all the possible ways one could increase the conversion rate?

5 Characteristics Of High Converting Headlines


The Content Marketing Institute reports that headlines with odd numbers have a 20% higher clickthrough rate than headlines with even numbers.

Finding your One Metric That Matters

Media is about time on page, pages per visit, and clickthrough rates. Skip to navigation. Skip to main content. Skip to secondary content.

5 Popular eCommerce Trends That Might Be Costing You Conversions


It’s quite likely that they will only distract visitors from your page goal, which is to increase clickthroughs to the ‘Add to cart’ button.

How to Use Single Keyword Ad Groups in AdWords


Recently, we increased our CTR by 28.1%, improving our Quality Score from 5.56 to 7.95 (out of 10). How’d we do it? First, what is Quality Score?

Twitter Link Roundup #264 – Quintessential Resources for Small Business, Startups, and Design!

crowdSPRING Blog

Increase Your Clickthrough Rate on Twitter Skin cancer is a scourge. Put the two together and what do you get? Enjoy!

19 Things We Can Learn From Numerous Heatmap Tests


Abandon automatic image carousels and banners for better clickthrough rates. Heatmaps are great for analyzing the behavior of your visitors.

How to Optimize Videos for Conversions


First, you can use annotations to get viewers to clickthrough to another site while they’re watching. How true is that statement, really

How to Optimize a Site Without a Clear Online Conversion


No one ever said optimizing any website is easy. But at least if you’re working on an eCommerce site, you have clear metrics to hit. Content sites.

When “Free” Converts (and When It Doesn’t)


Buy Tax Free” increased clickthrough rate by 49.85%. Many would say “free” – and that may or may not be accurate. The results?

How Images Can Boost Your Conversion Rate


People hardly buy anything without seeing it. Usually they also want to touch it, hold it and take it for a spin. High quality images. Context.

5 Practices That Will Make Your Email List Your Most Valuable and Responsive Asset

Duct Tape Marketing

Using a tool to qualify subscribers. For some, email list building is simply a numbers game. The problems with this approach are many. Choose wisely.

Three Hard Truths About A/B Testing


Sometimes A/B testing is made to seem like some magical tool that will fix all problems at once. Conversions low? It’s easy! Probably more.

How to Achieve Email Marketing Success by Tracking

Growthink Blog

These services all have a tracking section where you can look at previous emails to see their delivery rates, open rates, and clickthrough rates.

How to Start a Fulfillment by Amazon (FBA) Business—and Get it Right

Up and Running

You’ve figured out the products you want to sell. You’ve sourced an order from your manufacturer or distributor, and had it shipped to your house.

PPC 30

9 Things to Know About Influencing Purchasing Decisions


If you want to get people to buy your stuff, you need to understand how people make purchasing decisions. Peer reviews matter. Image credit. read mor

7 Mistakes That Hurt Your Email Relationship Building Efforts


This in turn leads to higher open rates, clickthroughs, better deliverability and much less spam complaints. Mistake #1. Mistake #2.

Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI


Measure everything (especially clickthrough rate, conversion rate and your ultimate conversion metric, i.e. the sale, not just the initial lead).