Small Business Marketing Tip: Send Email Campaigns At Night To Increase Revenue

crowdSPRING Blog

A few months ago, we highlighted the best times and days to send email for opens and clickthroughs. Contrary to what most others have reported (that the best times to send email are typically in the morning), Experian’s analysis suggests that emails sent late in the evening – between 8 pm and 12 am, generated higher open and clickthrough rates, more transactions, larger orders, and more revenue per email.

8 Tips On Better Email Deliverability

YoungUpstarts

Before you worry about open or clickthrough rates, make sure all systems are a go with your deliverability department. Heartbreaking as it may sound, it’s actually better to let go of these unqualified leads than to keep them and keep your open, clickthrough, and engagement rate plummeting. Email marketing continues to be an all-time favorite for businesses to promote offers and build connections with customers. . Who wouldn’t love it?

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The Evolution of THE STARTUP WAY Cover

Startup Lessons Learned

Clickthrough was strongest on the red cover with silver in second. We continued testing clickthrough on Facebook, where there wasn’t a discernible difference between the red and blue covers. Guest post by Marcus Gosling, VP of Product, Long-Term Stock Exchange. I’m excited to reveal the final cover for Eric’s next book, THE STARTUP WAY , coming October 17.

Context Matters! Lessons Learned From YouTube Personalized Recommendations (And Why This Matters For Twitter)

Hunter Walker

While it performed fairly well at launch there was one tweak made early on which increased clickthrough and perceived relevance: we told you why we were recommending a specific video. The exact numbers are hazy but I recall when we launched this additional information, two things happened: Clickthrough on the unit went up ~20% over previous results (and page CTR increased as well so it was additional clicks, not pure cannibalization – although there was some cannibalization).

Why Your Customers Buy More When Value Outweighs Cost

ConversionXL

Simply pointing out three specific value points that the Heritage Foundation brought the contributor resulted in a 20% increase in clickthrough rates and a 14.66% increase in donation size. The check-out process test is just one of dozens that The Boston Globe is using to understand what its audience really values – which is evidenced by clickthroughs and subscribers. “At MECLABS we’ve spent years asking and trying to answer a simple question: ‘Why do people say yes?’.

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How to beat the behemoths

The Equity Kicker

Banner blindness = shitty clickthroughs (now extending to blindness for referral programmes). I just read Andrew Chen’s Growth is getting hard from intensive competition, consolidation, and saturation. His argument is that we are at a point in the cycle where distribution is controlled by a small number of companies who limit the opportunities for differentiation via marketing. He mentions Google, Apple, and Facebook, and I agree wholeheartedly.

4 Cases Where Short Home Pages Outperformed Long Home Pages

ConversionXL

Secondary goal is a clickthrough to the Courses page, so people would find a course of interest. Not that just, also 25% more clickthroughs to my blog and 45% more people checked out my services – #winning! When you want people to take action that doesn’t cost them dollars (email signups, free trial, clickthrough), short pages perform better in almost every test I run. Which is better? Having a long home page with lots of copy, or a short one?

We’re Running Web 2018 With Web 2008 Dashboards. And That’s a Problem.

Hunter Walker

Back and forth flame wars on Twitter, Facebook and elsewhere register as “engagement” and high clickthrough on “new comment” mobile notifications. The dashboards we look at to monitor the health of our products are lagging the experiences our user communities are having.

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9 Ways to Supercharge Your Email Click-Through Rates

ConversionXL

This guide gives you 9 tried and true strategies to improve clickthrough rates: Increase The Number of Links. Many marketers find that emails with more than two links get even higher clickthrough rates (CTRs). As I’ve mentioned earlier, clickthrough rates tend to improve when you include at least two links in your email. You already know by now that high email open rates are useless if click-through rates (CTRs) are low.

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How to start making sense of your data

Version One Ventures

Now, consider rephrasing the question above into a hypothesis: “ Our best clickthrough rate is on Fridays in New York City.” Now more than ever, companies are collecting large amounts of data at a high frequency. This is thanks to cheap storage and a multitude of tools available to automate the process (i.e. Google Analytics, Flurry, Mixpanel, etc.). While collecting data is one thing, finding meaning or actionable insights is another task altogether.

Mobile Magic: Leveraging The Power Of Text Message Marketing

YoungUpstarts

percent clickthrough rate, meaning that people actually read these things and respond to them. by Jason Hall, CEO of My Local WiFi. When you think of text messaging, you probably don’t think of advertising. But, many marketers have figured out that sending ads via text is wildly effective. Here’s why , and how to get started doing it in your own business. Text Messaging Is Very Intimate. Text messaging is very intimate. It always has been.

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Why Many Companies Mistakingly Think Trolls & Harassment Are Good for Business

Hunter Walker

The most common for a daily dashboard are a mix of DAU/MAU, page views, impressions, session length, clickthrough, visits per day, engagement. A live mic. They gave me a live mic at last week’s Upfront Summit to interview Reddit’s Alexis Ohanian.

The Key to Online Advertising Is Tracking Results

Duct Tape Marketing

Google Ads allows you to track performance for each individual ad campaign, so you can see things like impressions and clickthrough rate. The Key to Online Advertising Is Tracking Results written by John Jantsch read more at Duct Tape Marketing.

How to Achieve Email Marketing Success by Tracking

Growthink Blog

These services all have a tracking section where you can look at previous emails to see their delivery rates, open rates, and clickthrough rates. Track Clicks Your email management service will also show you how many recipients clicked on a link (or links) that you placed in the email, and what percentage of opens and total recipients this represents (this "click" rate is known as the clickthrough rate).

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How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

Research by Zarella at HubSpot suggests that doing so can impact your results pretty drastically: HubSpot Chart Showing Best Day of Week to Send Email for Max Clickthroughs. When the team ran their test they learned that sending on Tuesdays increased their open rates; however, sending on Thursdays resulted in higher clickthrough and conversion rates. HubSpot chart showing best time of day to send email for max clickthrough rate.

Knowing your customer is key to conversion rate optimisation

The Equity Kicker

A Whirlpool email campaign improved clickthrough by 42% when they reduced the number of calls to action from four to one. Conversion rate optimisation is a hot topic these days. Google Trends identifies it as an official “breakout” term meaning searches for that phrase are up over 5,000% over the last few years. We’re looking at an arms race here.

19 Things We Can Learn From Numerous Heatmap Tests

ConversionXL

Abandon automatic image carousels and banners for better clickthrough rates. Abandon automatic image carousels to get better clickthroughs – When the users have a specific task in mind, they will completely ignore the carousels. Heatmaps are great for analyzing the behavior of your visitors. They can lead to insights you can’t find using other methods, which can greatly increase your conversion rate.

How to Use Personalized Content and Behavioral Targeting For Improved Conversions

ConversionXL

Results were 149% increase in clickthrough rate to the Careers page. For visitors from India without the banner, clickthrough rate was 9.17%. With the banner, clickthrough rate for Indian visitors was 22.86%. 500 different people go to Amazon.com. Each one sees a different version of the home page. How come? It’s personalized! It’s no secret why Amazon does that: content personalization makes money.

Metrics That Matter Most for 2014 (free PDF)

Rajesh Setty

We want to know the number o connections, number of followers, number of pageviews, number of minutes someone spends on our website, number of clickthroughs, number of times the shopping cart was abandoned, number of repeat visitors, number of new visitors. Note : I created this checklist a couple of years ago and it has served me well. No changes on the checklist except the dates. Please feel free to download, modify, re-use or share. We are obsessed about measuring everything.

Actionable SEO Tactics for B2B Startups

Austin Startup

However, having a well-written and compelling description can attract web users to click on your search listing versus someone else’s, and the more people that click on your listing (increasing the clickthrough rate of that page), the higher the chances are of increasing your search listing rank for that page.

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Metrics that Matter for 2011 (One Page PDF)

Rajesh Setty

We want to know the number of connections, number of followers, number of pageviews, number of minutes someone spends on our website, number of clickthroughs, number of times the shopping cart was abandoned, number of repeat visitors, number of new visitors.

7 Mistakes That Hurt Your Email Relationship Building Efforts

ConversionXL

This in turn leads to higher open rates, clickthroughs, better deliverability and much less spam complaints. 3 months (and/or later) down the line check the stats: compare average open rates, clickthroughs, unsubscribe rates and if you can, most importantly look at the sales figures. People will not buy your stuff on their first visit. The more expensive and/or complicated the product, the more time they need to think and decide.

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53 Ways to Increase Conversion Rate

ConversionXL

Dustin Curtis got 173% more clickthroughs for his Twitter link after using a stronger command to invite followers. Usability studies say that blue link is the best, but Beamax boosted their link clickthroughs by making the links red. Somebody asked me the other day, what are all the possible ways one could increase the conversion rate? Is there a library of all the things that have made the difference? I looked for one, but couldn’t find it.

5 Characteristics Of High Converting Headlines

ConversionXL

The Content Marketing Institute reports that headlines with odd numbers have a 20% higher clickthrough rate than headlines with even numbers. For a long time, headline writers assumed that positive was better as far as clickthroughs, shareability, readability, and conversions. Back in 2001, Consumer Reports put out a study that revealed the average American was consciously exposed to roughly 247 marketing messages daily, yet only really noticed around half of them.

Metrics That Matter Most for 2013 (Free One Page PDF)

Rajesh Setty

We want to know the number o connections, number of followers, number of pageviews, number of minutes someone spends on our website, number of clickthroughs, number of times the shopping cart was abandoned, number of repeat visitors, number of new visitors. Note : I created this checklist a couple of years ago and it has served me well. No changes on the checklist except the dates. Please feel free to download, modify, re-use or share. We are obsessed about measuring everything.

Metrics that Matter for 2012 (one page PDF)

Rajesh Setty

We want to know the number o connections, number of followers, number of pageviews, number of minutes someone spends on our website, number of clickthroughs, number of times the shopping cart was abandoned, number of repeat visitors, number of new visitors. Note : I created this checklist a couple of years ago and it has served me well. No changes on the checklist except the dates. Please feel free to download, modify, re-use or share. We are obsessed about measuring everything.

The 4 bits of social media that are mostly useful

The Startup Toolkit

Twitter audiences are notoriously hard to reach (clickthroughs < 0.5%). Thinking of social media as a set of tools (Twitter, Pinterest, etc) leads you down the road of doing a bit of everything, which tends to be a poor use of time. Instead, think in terms of how it serves your business. There are 4 ways it may do so: 1. Support & evangelism. Reaching out to folks individually to answer their questions, resolve their problems, and generally say ‘thanks’ 2.

Why In-Game Advertising Sucks

Austin Startup

Dealing with traditional digital advertising formats, where clickthrough is King and attribution his Queen, developers have always had to deal in compromises. In-game advertising sucks. That’s not news, but it bears repeating. It doesn’t just suck in the same way that, say, dodgy used car salesmen or “cheese-flavored product” do either, where one party profits wildly while the rest of us get shafted. It’s as frustrating for advertisers as it is for developers, and gamers are equally jaded.

How Businesses Can Successfully Brand Themselves On Social Media

YoungUpstarts

Facebook has proven this statistically, posts with images will have much better clickthrough and hence will gain exposure and market reach. by Serban Enache, CEO of Dreamstime. The rise of social media platforms has brought an impressive range of new opportunities in communication and what we see is just the tip of the iceberg. As this innovative model just becomes “established” it’s fair to assume we haven’t seen everything yet.

Important KPIs for Each Phase of the Customer Journey

Duct Tape Marketing

Understanding metrics on your ad campaigns like the quality score (which measures the relevance of your keywords) and clickthrough rate give you a deeper understanding of how many people are seeing your ads, and whether or not your copy is compelling enough to get viewers to click your link.

How to Optimize a Site Without a Clear Online Conversion

ConversionXL

The clickthrough itself wasn’t that valuable of a metric in terms of conversions, but in terms of insights into what the user valued, it was extremely useful. No one ever said optimizing any website is easy. But at least if you’re working on an eCommerce site, you have clear metrics to hit. You have goals on which (probably) everyone agrees. But what if you’re an analyst, optimizer, or digital marketer and working on a site without a clear conversion?

Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

Andrew Chen explained this as the Law of Shitty Clickthroughs. I’m sure you consider yourself data-driven. You make decisions based on data. Problem is, most companies aren’t using their data to the capacity they could be. It’s almost a universal problem, and it means you’re leaving money on the table. You see, the current structure of the modern marketing stack leads to a large amount of data fragmentation.

How to Use Single Keyword Ad Groups in AdWords

ConversionXL

Improving your Quality Score, increasing your clickthrough rate (CTR), reducing your ad spend without compromising results… these are all top-of-mind for PPC marketers using AdWords. Recently, we increased our CTR by 28.1%, improving our Quality Score from 5.56 to 7.95 (out of 10). How’d we do it? Through single keyword ad groups, a little-known tactic that smart marketers are using to maximize their PPC spend. First, what is Quality Score?

Useful value proposition examples (and how to create a good one)

ConversionXL

Ideally you would measure sales conversions (for most accurate results), but if that is not possible lead conversions or even clickthroughs will do. The ad with higher CTR (clickthrough rate) is obviously a better attention grabber and interest generator, although it doesn’t necessarily mean higher sales conversions. Value proposition is the #1 thing that determines whether people will bother reading more about your product or hit the back button.

5 Popular eCommerce Trends That Might Be Costing You Conversions

ConversionXL

It’s quite likely that they will only distract visitors from your page goal, which is to increase clickthroughs to the ‘Add to cart’ button. From image carousels to social media logins, trends spread like wildfire in the eCommerce industry. But, have you ever stopped to question the business implications of following these trends? Everyone has that thing on their website,’ you think, “So it must be working!”. But that logic is flawed.

How to win with marketplaces: The three success factors

The Next Web

When listings are served instead, as a feed, the clickthrough per session can serve as a proxy as well. Editor’s note: This is a guest post by Sangeet Paul Choudary who analyzes business models for Internet startups at his blog Platform Thinking. You can follow Sangeet on Twitter at @sanguit. Marketplaces are difficult businesses to run.

Why does Gmail hate newsletters? cc @gmail @danprimack @mailchimp

This is going to be BIG.

Near 40% opens, almost 15% clickthroughs, and almost 4,000 subscribers. For 78 straight weeks, my " This Week in the NYC Innovation Community Newsletter " enjoyed industry leading metrics. Then, all of the sudden, in my May 31st mailing, nearly a third of my actives just. disappeared. Opens dipped to 25% and clicks went to single digits for the first time ever. People starting asking me on Twitter where the newsletter went. Then I realized, I didn't get it either.

When “Free” Converts (and When It Doesn’t)

ConversionXL

Buy Tax Free” increased clickthrough rate by 49.85%. If I asked you, “what’s the most persuasive word in the English language,” what would you say? Many would say “free” – and that may or may not be accurate. It’s one of those CRO ‘best practices’ that is often repeated but rarely discussed in detail. There are studies that support its power, but there is also plenty of data that supports the idea of ‘free’ being detrimental to optimization.

What if Your Marketing Isn’t Working Like it Should?

Duct Tape Marketing

The first position on Google search results on desktop has a 34.36% clickthrough rate. What if Your Marketing Isn’t Working Like it Should? written by John Jantsch read more at Duct Tape Marketing. Just the other day I was chatting with a small business owner over coffee (something I do a lot.). One of the questions I like to pose when I have these chats is – “What’s your biggest marketing concern right now?”.

The Psychology of SaaS Lead Nurturing: How to Get to “Yes” Faster

ConversionXL

By doing this, Dan’s able to boost clickthroughs and engagement while staying on track with his one goal of getting people to watch the video. Here’s another example: An email marketing software could include a quick trick that boosts clickthrough to try right away. When you’re trying to boost revenue and the number of paying users for a SaaS, your website and signup page are only one piece of the puzzle. Optimizers tend to forget that the entire funnel requires optimization.

Three Hard Truths About A/B Testing

ConversionXL

evaluate the hypotheses, look at the heat map / click map data to assess user behavior on the site, pay attention to any engagement data – even if users didn’t take your most wanted action, did they do anything else (higher clickthroughs, more time on site etc). Sometimes A/B testing is made to seem like some magical tool that will fix all problems at once. Conversions low? Well run a test and increase your conversions by 12433%! It’s easy!

Product Friday: Monetizing Content is a Product Problem

This is going to be BIG.

If I just start randomly sharing, and the clickthroughs are low, I pay full fare. They say people won't pay for content. They say that paywalls are stupid and that its just not monetizable. Remember when they said that people wouldn't pay for music?

How Images Can Boost Your Conversion Rate

ConversionXL

They had these painints of artists: When they replaced the painting with actual photos almost doubled the conversion rate ( conversion in this case was clickthrough, not sales ): Image source This article tells a story of how adding photos of real people to their customer service phone number increased visitor-to-call rates by 21%: 37Signals started to use photos of their customers on their landing pages, and conversions went up : Image source.