The Evolution of THE STARTUP WAY Cover

Startup Lessons Learned

Clickthrough was strongest on the red cover with silver in second. We continued testing clickthrough on Facebook, where there wasn’t a discernible difference between the red and blue covers. Guest post by Marcus Gosling, VP of Product, Long-Term Stock Exchange.

Small Business Marketing Tip: Send Email Campaigns At Night To Increase Revenue

crowdSPRING Blog

A few months ago, we highlighted the best times and days to send email for opens and clickthroughs. A new study from Experian offers a different perspective on the best days and times to send email.

How to beat the behemoths

The Equity Kicker

Banner blindness = shitty clickthroughs (now extending to blindness for referral programmes). I just read Andrew Chen’s Growth is getting hard from intensive competition, consolidation, and saturation.

How to find the "most topular" stories

How to Change the World

These are the five most popular stories on the page as measured by clickthroughs. Do me a favor and check out the latest feature of Alltop. We added a section to each topic called “Most Topular Stories.” This is an easy way to figure out the hotest stories on a topic.

The real first-mover advantage

Jason Crawford

I was reminded of this by a recent blog post by Andrew Chen positing that “over time, all marketing strategies result in shitty clickthrough rates.” Banner ads used to get 10% clickthrough rates, and now they’re 0.1%. There is a first-mover advantage. But it’s not what everyone thinks. It isn’t being the first product in a market. It’s being the first in a new distribution channel.

9 Ways to Supercharge Your Email Click-Through Rates

ConversionXL

This guide gives you 9 tried and true strategies to improve clickthrough rates: Increase The Number of Links. Many marketers find that emails with more than two links get even higher clickthrough rates (CTRs).

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Knowing your customer is key to conversion rate optimisation

The Equity Kicker

A Whirlpool email campaign improved clickthrough by 42% when they reduced the number of calls to action from four to one. Conversion rate optimisation is a hot topic these days.

Context Matters! Lessons Learned From YouTube Personalized Recommendations (And Why This Matters For Twitter)

Hunter Walker

While it performed fairly well at launch there was one tweak made early on which increased clickthrough and perceived relevance: we told you why we were recommending a specific video.

Why Your Customers Buy More When Value Outweighs Cost

ConversionXL

Simply pointing out three specific value points that the Heritage Foundation brought the contributor resulted in a 20% increase in clickthrough rates and a 14.66% increase in donation size. “At MECLABS we’ve spent years asking and trying to answer a simple question: ‘Why do people say yes?’.

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4 Cases Where Short Home Pages Outperformed Long Home Pages

ConversionXL

Secondary goal is a clickthrough to the Courses page, so people would find a course of interest. Not that just, also 25% more clickthroughs to my blog and 45% more people checked out my services – #winning! Which is better?

Metrics That Matter Most for 2014 (free PDF)

Life Beyond Code

We want to know the number o connections, number of followers, number of pageviews, number of minutes someone spends on our website, number of clickthroughs, number of times the shopping cart was abandoned, number of repeat visitors, number of new visitors.

Metrics That Matter Most for 2013 (Free One Page PDF)

Life Beyond Code

We want to know the number o connections, number of followers, number of pageviews, number of minutes someone spends on our website, number of clickthroughs, number of times the shopping cart was abandoned, number of repeat visitors, number of new visitors.

Metrics that Matter for 2012 (one page PDF)

Life Beyond Code

We want to know the number o connections, number of followers, number of pageviews, number of minutes someone spends on our website, number of clickthroughs, number of times the shopping cart was abandoned, number of repeat visitors, number of new visitors.

How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

Research by Zarella at HubSpot suggests that doing so can impact your results pretty drastically: HubSpot Chart Showing Best Day of Week to Send Email for Max Clickthroughs. HubSpot chart showing best time of day to send email for max clickthrough rate.

Metrics that Matter for 2011 (One Page PDF)

Life Beyond Code

We want to know the number of connections, number of followers, number of pageviews, number of minutes someone spends on our website, number of clickthroughs, number of times the shopping cart was abandoned, number of repeat visitors, number of new visitors.

Christine: Online Benchmarks for Nonprofit Outreach

Christine.net

As itturns out, the end of the week is no longer no-mans land: Monday: 26% open rate/12% clickthrough rate/11% response rate Tuesday: 23%/12%/10% Wednesday: 25%/12%/8% Thursday: 27%/18%/11% Friday: 26%/18%/11% Note that these numbers are across both e-mail requests for bothdollars and direct action.

What Are The Best Marketing ROI Metrics?

Blogtrepreneur | Entrepreneur Blog

The most important metrics are: opens, clickthroughs, conversions, bounces and unsubscribes. Opens tell you how many people are seeing your brand/offer; clickthroughs and conversions tell you how many people are interested in your brand/offer; bounces and unsubscribes tell you how many people are definitely not interested. Business owners shy away from internet marketing when it appears to offer vague, immeasurable returns.

How to Achieve Email Marketing Success by Tracking

Growthink Blog

These services all have a tracking section where you can look at previous emails to see their delivery rates, open rates, and clickthrough rates. Hopefully you collect your customers' (and prospective customers') email address so you can send them tips, announcements, and special offers.

Twitter Link Roundup #134 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

The Law of Shitty Clickthroughs – [link]. The Law of Shitty Clickthroughs – [link]. The Law of Shitty Clickthroughs – [link].

How to Use Personalized Content and Behavioral Targeting For Improved Conversions

ConversionXL

Results were 149% increase in clickthrough rate to the Careers page. For visitors from India without the banner, clickthrough rate was 9.17%. With the banner, clickthrough rate for Indian visitors was 22.86%. 500 different people go to Amazon.com.

Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

Andrew Chen explained this as the Law of Shitty Clickthroughs. I’m sure you consider yourself data-driven. You make decisions based on data. Problem is, most companies aren’t using their data to the capacity they could be.

16 eCommerce A/B Test Ideas Backed by UX Research

ConversionXL

Track the effectiveness of those emails (open, clickthrough and conversion rates). Nothing works all the time on all sites. That’s why we test in the first place; to let the data tell us what is actually working.

What if Your Marketing Isn’t Working Like it Should?

Duct Tape Marketing

The first position on Google search results on desktop has a 34.36% clickthrough rate. What if Your Marketing Isn’t Working Like it Should? written by John Jantsch read more at Duct Tape Marketing. Just the other day I was chatting with a small business owner over coffee (something I do a lot.). One of the questions I like to pose when I have these chats is – “What’s your biggest marketing concern right now?”.

Surprising New Finding for Online Ads

Inc Startups

Instead of watching clickthroughs, page views, or similar metrics, you might have to create a more complex model to calculate the ROI of marketing. Research suggests you might be using the wrong metric to measure the success of Web campaigns.

How to Optimize a Site Without a Clear Online Conversion

ConversionXL

The clickthrough itself wasn’t that valuable of a metric in terms of conversions, but in terms of insights into what the user valued, it was extremely useful. No one ever said optimizing any website is easy.

How to start making sense of your data

Version One Ventures

Now, consider rephrasing the question above into a hypothesis: “ Our best clickthrough rate is on Fridays in New York City.” Now more than ever, companies are collecting large amounts of data at a high frequency.

7 Mistakes That Hurt Your Email Relationship Building Efforts

ConversionXL

This in turn leads to higher open rates, clickthroughs, better deliverability and much less spam complaints. 3 months (and/or later) down the line check the stats: compare average open rates, clickthroughs, unsubscribe rates and if you can, most importantly look at the sales figures.

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Forget Friends and Followers. Focus on This Secret Weapon

Inc Startups

Plus, clickthrough rates after someone opens an email are typically in the 10 percent range. By contrast, if a typical Facebook post reaches a user, from our experience, it can generate clickthrough rates any where from 0.3 Sure, it''s nice to have a big social media following.

How to Use Single Keyword Ad Groups in AdWords

ConversionXL

Improving your Quality Score, increasing your clickthrough rate (CTR), reducing your ad spend without compromising results… these are all top-of-mind for PPC marketers using AdWords.

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Must-Haves: My Go-To Publishing Platform

Inc Startups

With our new newsletter, we''ve seen a noticeable increase in clickthroughs and sales. Anna-Marie Solowij, co-founder of the London-based retailer BeautyMART, explains the crucial service that helps run her business. As told to Inc. reporter Francesca Louise Fenzi.

Mobile Magic: Leveraging The Power Of Text Message Marketing

YoungUpstarts

percent clickthrough rate, meaning that people actually read these things and respond to them. by Jason Hall, CEO of My Local WiFi. When you think of text messaging, you probably don’t think of advertising. But, many marketers have figured out that sending ads via text is wildly effective.

SEO Title Tag Optimization at Etsy: Experiment Design and Causal Inference

Code as Craft

title tags’) could increase their clickthrough rate.

SEO 56

5 Characteristics Of High Converting Headlines

ConversionXL

The Content Marketing Institute reports that headlines with odd numbers have a 20% higher clickthrough rate than headlines with even numbers. For a long time, headline writers assumed that positive was better as far as clickthroughs, shareability, readability, and conversions.

The Psychology of SaaS Lead Nurturing: How to Get to “Yes” Faster

ConversionXL

By doing this, Dan’s able to boost clickthroughs and engagement while staying on track with his one goal of getting people to watch the video. Here’s another example: An email marketing software could include a quick trick that boosts clickthrough to try right away.

53 Ways to Increase Conversion Rate

ConversionXL

Dustin Curtis got 173% more clickthroughs for his Twitter link after using a stronger command to invite followers. Usability studies say that blue link is the best, but Beamax boosted their link clickthroughs by making the links red. Somebody asked me the other day, what are all the possible ways one could increase the conversion rate? Is there a library of all the things that have made the difference? I looked for one, but couldn’t find it.

Twitter Link Roundup #264 – Quintessential Resources for Small Business, Startups, and Design!

crowdSPRING Blog

Increase Your Clickthrough Rate on Twitter crowdspring.co/1DQd1Cj. Skin cancer is a scourge. And dalmatian puppies are just about the cutest things that ever walked the earth. Put the two together and what do you get?

How To Get More SEO Value Out of Your Existing Content

Duct Tape Marketing

Ultimately what you are looking for are pages that have high impression counts but low clickthroughs (CTRs). How To Get More SEO Value Out of Your Existing Content written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing.

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Useful value proposition examples (and how to create a good one)

ConversionXL

Ideally you would measure sales conversions (for most accurate results), but if that is not possible lead conversions or even clickthroughs will do. Value proposition is the #1 thing that determines whether people will bother reading more about your product or hit the back button.

5 Popular eCommerce Trends That Might Be Costing You Conversions

ConversionXL

It’s quite likely that they will only distract visitors from your page goal, which is to increase clickthroughs to the ‘Add to cart’ button. From image carousels to social media logins, trends spread like wildfire in the eCommerce industry.

How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide

Duct Tape Marketing

Pro Tip – Higher clickthroughs are a definite sign of engagement. VenturePact, a SaaS firm, saw 66% clickthrough rate for a mobile app calculator they hosted on their site.