The Psychology of SaaS Lead Nurturing: How to Get to “Yes” Faster
ConversionXL
MARCH 17, 2016
That is the mere-exposure effect and it’s been used by marketers for years to increase our likability towards certain products and companies. In 1992 a study done by Richard Moreland and Scott Beach had students visit a classroom of over 100 people, 5, 10 or 15 times during a semester. The Classroom Likability Experiment.
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