Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?
ConversionXL
MAY 22, 2017
That was designed to allow information storage and manage customer contact information. 7 years later, in 1993, Tom Siebel thought that Oracle (the company where he was employed) could have sold the internal sales application as a standalone product. Andrew Chen explained this as the Law of Shitty Clickthroughs. Image Source.
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