Remove 1993 Remove Customer Development Remove Public Relations Remove Revenue
article thumbnail

Why Pioneers Have Arrows In Their Backs

Steve Blank

In fact, a 1993 paper by Peter N. Google is a $25 billion dollar company with most of its revenue from AdWords. Implicit Customer Discovery and Validation in Fast Followers. First Movers tend to launch without really fully understanding customer problems or the product features that solve those problems. Golder and G.