Startup Professionals Musings

JANUARY 31, 2018

Yet true product differentiation in the eye of the customer is rarely achieved. According to an old survey by Bain & Company , 80% of businesses believe they have differentiated offerings, but only 8% of customers agree. Even back then, experts projected that businesses with truly differentiated offerings had only an 80% chance of long-term success, compared to ‘me-too’ companies with a 20% chance. Customize to differentiate, but do it efficiently.

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Feld Thoughts

JUNE 14, 2017

Over sushi last night with two of them, who are also long-time friends, one of them asked me “Brad, how do you think we are differentiated?” I don’t even know what differentiation means anymore as it all blurs together. Differentiation is b t at this point – the only thing that matters is strategy and returns. Differentiation is one of them. It’s now part of a cliche, as in “how are you differentiated?”

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ReadWriteStart

APRIL 26, 2019

The post How New Tech Startups Can Differentiate Themselves appeared first on ReadWrite. Most tech entrepreneurs get lost in the logistical plans for their businesses. You’re worried about the timetables and deadlines for your developers or how you’re going to stretch your initial capital investment to last a full six months. These are important considerations, especially for AI and IoT startups tinkering with revolutionary new technologies. However, even […].

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Startup Professionals Musings

JUNE 28, 2014

Yet true product differentiation in the eye of the customer is rarely achieved. According to a survey by Bain & Company a while back, 80% of businesses believe they have differentiated offerings, but only 8% of customers agree. To highlight the impact of being perceived as differentiated, other experts project that businesses with truly differentiated offerings have an 80% chance of long-term success, whereas companies with ‘me-too’ customer perceptions have only a 20% chance.

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ReadWriteStart

MARCH 27, 2019

The post How to Differentiate Your Startup in a Red Ocean Industry appeared first on ReadWrite. Branding Health Startups Blue Ocean Brand Differentiation Competition Red Ocean Startup MarketingWe all dream of coming up with the next ingenious idea that redefines and industry, or creates one from scratch. Netflix opened the floodgates to the world of streaming content, and they benefited enormously from being the only players in town (at least, for a few years).

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Hippoland

MARCH 19, 2017

One of the biggest components of this is differentiating your product / your company from others. Differentiation is very difficult — there are so many entrepreneurs who are doing something similar to you and also so many alternatives that achieve the same results as your product / solution. So, differentiating your company well is tough. Take the time to really hammer out a clear story on why your product / company is differentiated.

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Hunter Walker

JUNE 16, 2017

Brad Feld , one of my VC “true norths,” posted about VC Fund Differentiation the other day. Differentiation is one of them. It’s now part of a cliche, as in “how are you differentiated?” I expect you can create a set of slides or a story about your differentiation, but if I dig in and try to understand what you mean, I expect I’ll feel pretty hollow at the end of it. Why has “differentiation” been so watered down as to be meaningless?

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Startup Professionals Musings

NOVEMBER 4, 2010

I agree with John Spence, in his book “ Awesomely Simple ,” that in a world of nearly limitless product options and highly educated consumers with instant access to price, features, and benefits of almost every product, delivering consistently superior customer service is the only differentiator left for creating loyal and engaged customers. Tags: sustainable competitive advantage startup customer service differentiate

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Board Effect

SEPTEMBER 11, 2019

Managing Director vs. Director: Key Differentiators. The post Managing Director vs. Director: Key Differentiators appeared first on BoardEffect. Companies develop their leadership structure based on several things, including the company’s size, type of industry, geographical location, regulations and other criteria. The leadership hierarchy should be arranged so that the company has strong direction and accountability.

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Business Plan Blog

JULY 4, 2013

But, the question remains, while your product may have an advantage over the competition, is that enough to make it desirably differentiated? When determining how you can differentiate your product or service, consider the following: Core Competencies. If your product or service truly is well-differentiated and one-of-a-kind you may be able to acquire some intellectual property to help secure your idea from competitor theft.

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Start Up Blog

MAY 28, 2012

What a super way to differentiate yourself. Last week I gave a talk at the Arts Australia Council marketing summit on the digital landscape. I was introduced by the MC who just happened bleeding heart genius Casey Bennetto – of ‘ Keating the Musical ‘ fame. But he didn’t just intro me, he created a song based on what I’ve done in my career.

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Up and Running

JANUARY 8, 2014

I wish there were a better term, but differentiator is the best I’ve got. Take restaurants, for example: “Thai food near the wharf” is a differentiator. Their differentiator was service, installation, hand holding, and so forth. In this brave new world we’re in today, with social media growing in importance every day, what you want your differentiator to be is just the first step. Synchronize as much as you can with your differentiator. Know your differentiator.

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The Next Web

MAY 5, 2017

Whether you’re trying to find clients through your colleagues, on LinkedIn or a freelancer platform like Contently or Upwork, you should consider how to differentiate yourself from competing freelancers that offer similar services. You have a distinct skill set that’s in demand and you’d like to begin taking on work as a freelancer, but you’re not quite sure how to stand out from others in the marketplace.

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YoungUpstarts

MARCH 29, 2016

These kinds of services are gaps in the market that, once filled, should allow any company to use security as a differentiator when competing to supply services or goods as part of a larger supply chain. . by Mark Seward, VP of security solutions at Anomali. Many of the most innovative companies are small to medium sized businesses (SMBs). These businesses are full of new ideas for services, new products – and improvements to existing ones.

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Start Up Blog

MAY 28, 2012

What a super way to differentiate yourself. Last week I gave a talk at the Arts Australia Council marketing summit on the digital landscape. I was introduced by the MC who just happened bleeding heart genius Casey Bennetto – of ‘ Keating the Musical ‘ fame. But he didn’t just intro me, he created a song based on what I’ve done in my career.

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Duct Tape Marketing

JUNE 3, 2015

Classic Podcast: How to Differentiate Your Business written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. She’s the leading voice these days on differentiating your business and someone that has proven you can build a large and loyal following through content. What you’ll learn if you give a listen: How to differentiate your business and not be boring.

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ConversionXL

JUNE 2, 2020

Differentiation is about standing out from the noise and giving people a reason to choose you over others. Let me tell you why that is, and how you can differentiate. Sameness is the combined effect of companies being too similar in their offers, poorly differentiated in their branding , and indistinct in their communication. If you visit websites of competing companies , you’ll find that most offer no meaningful differentiation. Can your differentiation be features?

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Startup Professionals Musings

DECEMBER 16, 2019

Yet true product differentiation in the eye of the customer is rarely achieved. According to an old but still relevant survey by Bain & Company , 80% of businesses believe they have differentiated offerings, but only 8% of customers agree. Even back then, experts projected that businesses with truly differentiated offerings had only an 80% chance of long-term success, compared to ‘me-too’ companies with a 20% chance. Customize to differentiate, but do it efficiently.

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Gust

NOVEMBER 1, 2012

Pivotal Moments name name differentiation naming strategies startup naming startupsOne reason is that because of rapidly changing nature of business, today’s competitive advantage can easily become tomorrow’s disadvantage…or at least irrelevancy. Think about how useful the name Tote.com would be for a shopping site developing a social-sharing universal shopping bag/cart. Pretty cool, huh?

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Up and Running

AUGUST 1, 2013

But the problem with boasting quality and service is that these are expectations , not differentiations. If you are great at probing and uncovering the root of an issue, you will find ways to turn this frustration into a strong differentiation. The other night, I was out at my favorite sushi restaurant. We go there quite regularly because both my son and I are in love with their rolls, especially their Signature Dynamite Roll.

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Berkonomics

JUNE 15, 2012

And within that slice of differentiation, to make any sort of impact and lasting company, the difference between you and your competitor cannot be incremental. “Me First, and easiest to understand, is creating differentiation by price. Quality can be, and is, an important differentiator. Service is a remarkable differentiator. One important element of positioning a company is pricing strategy.

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VC Cafe

APRIL 27, 2011

10 things VCs can do to differentiate themselves and provide more value to potential investments – based on feedback from dozens of entrepreneurs. Despite the VC’s obvious disadvantage in the early stages, marketing and differentiation of venture capital funds is limited today. Below is a list of 10 action items for VCs seeking differentiation and added value: Create a blog and keep it updated – blogs are useful if they are updated and honest.

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entrepreMusings

AUGUST 24, 2016

Please vote, comment on, and share our panel idea: Customer Differentiation in Competitive Markets before September 2, 2016. client services competition social media social networks anne-marie bitman aruni gunasegaram customer differentiation customer experience customer focus customer success employee engagement happy customers happy employees mitch aubin scott yankton sxsw sxsw interactive sxsw panel picker thanking employees

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The Entrepreneurial Mind

SEPTEMBER 13, 2010

Pay attention to the little things, as these may be the only means you have to differentiate your shop from your competitors. Whether your customers are other businesses or individual consumers, creating a true value proposition for a product has never been more difficult or more important. Entrepreneurs face the daunting challenge of persuading increasingly cautious customers to buy their products. Remember that everyone is watching his money right now.

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Austin Startup

MARCH 1, 2011

mobileTech Tuesday, by Steve Guengerich. As we’ve discussed in this column before, Austin has a very robust mobile scene. But, then so do the Bay Area, New York City, the Boston 128 corridor, and for that matter Houston and Dallas. And, of course, if you start counting non-US domestic hotbeds, you’ve got thriving mobile scenes in Western and Eastern EU countries, China, Japan, India, Korea, Brazil, etc.

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Up and Running

APRIL 12, 2012

Every business needs to differentiate itself, to find a way to show the world how it’s unique and different. It’s all part of her differentiation plan, with the ultimate goal being “to be known not only as the best salon, but to have the best staff and customer service available.”

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Hunter Walker

JULY 18, 2016

I love Twitter. 45,000 Tweets. 263,000 Likes (even though they’ll always be Favs to me). Their commitment to free speech has always been clear ( thank you amac! ). But they’re, by many accounts, losing users to continued abuse and trolling. And Twitter has said they want to fix this, but never published a roadmap as to how they intend to do so. Today I was drawn to SNL comedian Leslie Jones’ timeline.

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Jeff Hilimire

JANUARY 11, 2012

Design is the new black. Or the new viral. Or, “what’s next” You want to know what you should focus on in 2012? Think its more Facebook, or mobile, or some kind of NFC something or other?Nope.It’s Nope.It’s the design of your product or service and specifically, the design of the experience that your customers have with every interaction they have with your company.

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The Startup Magazine

AUGUST 31, 2019

It’s vital to know your competition and figure out how your business will differentiate itself from them. Brand differentiation mainly occurs on two fronts: price and quality. Many people dream of setting up their own business. However, these people often fail at the execution because they don’t properly plan for their startups. Some of the most common reasons for startup failure include lack of market need, a wrong product, and ineffective marketing.

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Feld Thoughts

AUGUST 31, 2017

In my post recently titled Does VC Fund Differentiation Matter? I don’t view people as differentiation. While I was doing this, a background process in my mind linked me back to the post I wrote on VC Fund Differentiation (or lack thereof). Venture Capital differentiation people returns seed strategyseveral people commented on some variation of “people” as the key to everything. I view them as the price of admission.

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YoungUpstarts

NOVEMBER 21, 2017

How does a business differentiate itself from the crowd? Others marketing product differentiationStartups, whether you’re a tech company or a small business trying to make it in the service industry, needs to offer something different. I read an interesting article on SaaS startups a while ago stating that branding is essential because dozens of other people are offering the same thing.

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Mike Michalowicz

FEBRUARY 18, 2013

being the est the differentiatorUncategorized how to stand out from the competition.

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YoungUpstarts

APRIL 16, 2017

Others ecommerce online commerce online shopping online store product category product differentiationStarting an ecommerce store isn’t hard, but finding a product to sell can prove to be difficult, especially when it comes to finding a reliable supplier. If you’re looking to start a new online store, but you haven’t got any idea what types of products offer the best profit margins, you should consider one of the below categories that come with many sub-categories to choose from.

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The Startup Magazine

MAY 16, 2019

The key to succeeding in competitive marketplaces is differentiation – or simply ‘being unique’. Entrepreneurship Startup style audience Brand Business card Competition customer research differentiation entrepreneurs Learning Management market research outsource product Richard Branson Social media success team training Virtual assistant Web DesignThinking of starting a business or already up and running?

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YoungUpstarts

APRIL 4, 2017

Professionalisms Chris Low marketing personalisation product differentiationby Chris Low, founder of MyTeamPlan. Should you launch your business in an industry that has little to no competition? Or should your business take on an industry that already has a mature customer base? This is a question that first time entrepreneurs frequently ask themselves.

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The Startup Magazine

SEPTEMBER 13, 2017

Point of Differentiation) What gives this product or service an advantage; what sets it apart from the competition, so that it will stand out from the crowd. Entrepreneurship differentiation FranchiseYouNiversity ROIIf given a choice, most people would like to own their own business, be their own boss and build their dream rather than working for someone else’s dream; what holds them back is not having the know-how (a business plan), which creates doubt and fosters fear of failure.

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YoungUpstarts

NOVEMBER 12, 2012

Instead, you must differentiate. Differentiation. Thinking Aloud Blue Ocean Strategy business strategy Fred Perrotta product differentiation Southwest Airlines strategy canvasby Fred Perrotta , freelance marketer and co-founder of Tortuga Backpacks. Being just be another widget maker won’t get you anywhere. Most market segments can only support one, maybe two, companies. Just being a better version of a competitor isn’t enough.

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The Startup Magazine

OCTOBER 27, 2019

The only way to undercut their efforts is to exercise strategies of cost leadership or differentiation, which translates to slashing the prices or offering something more innovative. With over 30 million small businesses in the United States, which include all ventures earning under $1 million annually, the market for sole proprietors is unprecedentedly popular. In fact, they account for a whopping 99.9% of all professional entities in the country.

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YoungUpstarts

AUGUST 5, 2016

Here we are, in a restaurant that has differentiated itself with good food, friendly and responsive customer service and an owner that cares and is involved. Thinking Aloud Bruce Hodes customer satisfaction customer service product differentiationBy Bruce Hodes, CEO of CMI Teamwork Chicago and author of “ Front Line Heroes “. The New Mexican light is sharply bright with deep dark shadows at three in the afternoon on this June day.

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Jeff Hilimire

OCTOBER 22, 2011

I was reminded on a recent trip I took overseas of the impact that customer service has on the loyalty that I have to a company. I read Open Happiness by Tony Hsieh a while back and was struck by their total commitment to customer service and amazed that Bezos would fork over $1.2 billion for them, citing that as the main reason. Amazed and impressed. And having worked in the services area for over ten years I’ve certainly gained an appreciation for the power of customer service.

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Entrepreneurs-Journey.com by Yaro Starak

SEPTEMBER 1, 2016

Entrepreneurship Internet Marketing Fundamentals big idea branding business differentiation entrepreneur marketing positioning strategic thinkingThink of a movie or television star… …Now think of the movie or show they are most known for. Arnold Schwarzenegger = Terminator, David Schwimmer = Friends, Kate Winslet = Titanic, Julia Roberts = Pretty Woman) Next think of an author. What book are they best known for? Elizabeth Gilbert =.

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VC Cafe

JULY 26, 2017

Let’s talk about marketing and differentiation. Whatever the organisation (a company, startup, charity, etc) change something and seek differentiation by by breaking the mould and making it better. Charity Charity Water Africa Differentiation marketing purple cow scott harrison Seth godin“Be Bold or Italic, never Regular”?—?anonymous. anonymous. I’ve started a 30 day blogging challenge (more about it here and you can subscribe for the newsletter ). This is day three.

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YoungUpstarts

MARCH 12, 2012

In a world of extreme clutter you need more than differentiation. You need RADICAL differentiation. With differentiation at its core, “ Zag ” distils in simplified form the wisdom of thought leaders like Jack Trout, David A. Books & Reviews book review branding branding strategy business strategy differentiation focus liquid agency marketing strategy marty neumeier zagThe new rule: When everyone zigs, zag.

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