5 Solution Differentiation Moves That Customers Love
Startup Professionals Musings
JANUARY 31, 2018
Yet true product differentiation in the eye of the customer is rarely achieved. According to an old survey by Bain & Company , 80% of businesses believe they have differentiated offerings, but only 8% of customers agree. Even back then, experts projected that businesses with truly differentiated offerings had only an 80% chance of long-term success, compared to ‘me-too’ companies with a 20% chance. Customize to differentiate, but do it efficiently.