5 Solution Differentiation Moves That Customers Love

Startup Professionals Musings

Yet true product differentiation in the eye of the customer is rarely achieved. According to an old survey by Bain & Company , 80% of businesses believe they have differentiated offerings, but only 8% of customers agree. Customize to differentiate, but do it efficiently.

Does VC Fund Differentiation Matter?

Feld Thoughts

Over sushi last night with two of them, who are also long-time friends, one of them asked me “Brad, how do you think we are differentiated?” I don’t even know what differentiation means anymore as it all blurs together. Differentiation is one of them.

How New Tech Startups Can Differentiate Themselves


The post How New Tech Startups Can Differentiate Themselves appeared first on ReadWrite. Most tech entrepreneurs get lost in the logistical plans for their businesses.

5 Keys To Product Differentiation For Fun And Profit

Startup Professionals Musings

Yet true product differentiation in the eye of the customer is rarely achieved. According to a survey by Bain & Company a while back, 80% of businesses believe they have differentiated offerings, but only 8% of customers agree. Customize to differentiate, but do it efficiently.

How to Differentiate Your Startup in a Red Ocean Industry


The post How to Differentiate Your Startup in a Red Ocean Industry appeared first on ReadWrite. Branding Health Startups Blue Ocean Brand Differentiation Competition Red Ocean Startup Marketing

Ten Ways to Differentiate Your Customer Service

Startup Professionals Musings

Tags: sustainable competitive advantage startup customer service differentiate

On differentiation


One of the biggest components of this is differentiating your product / your company from others. Differentiation is very difficult — there are so many entrepreneurs who are doing something similar to you and also so many alternatives that achieve the same results as your product / solution. So, differentiating your company well is tough. Take the time to really hammer out a clear story on why your product / company is differentiated.

VC Fund Differentiation *Should* Matter

Hunter Walker

Brad Feld , one of my VC “true norths,” posted about VC Fund Differentiation the other day. Differentiation is one of them. It’s now part of a cliche, as in “how are you differentiated?” I expect you can create a set of slides or a story about your differentiation, but if I dig in and try to understand what you mean, I expect I’ll feel pretty hollow at the end of it. Why has “differentiation” been so watered down as to be meaningless?

The Importance of Differentiation

Business Plan Blog

But, the question remains, while your product may have an advantage over the competition, is that enough to make it desirably differentiated? When determining how you can differentiate your product or service, consider the following: Core Competencies.

Your Business Lives and Dies by Its Differentiator

Up and Running

I wish there were a better term, but differentiator is the best I’ve got. Take restaurants, for example: “Thai food near the wharf” is a differentiator. Their differentiator was service, installation, hand holding, and so forth. Know your differentiator.

5 key strategies for differentiating yourself as a freelancer

The Next Web

Whether you’re trying to find clients through your colleagues, on LinkedIn or a freelancer platform like Contently or Upwork, you should consider how to differentiate yourself from competing freelancers that offer similar services.

Differentiated Intro – Casey Bennetto

Start Up Blog

What a super way to differentiate yourself. Last week I gave a talk at the Arts Australia Council marketing summit on the digital landscape. I was introduced by the MC who just happened bleeding heart genius Casey Bennetto – of ‘ Keating the Musical ‘ fame. But he didn’t just intro me, he created a song based on what I’ve done in my career.

Classic Podcast: How to Differentiate Your Business

Duct Tape Marketing

Classic Podcast: How to Differentiate Your Business written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. What you’ll learn if you give a listen: How to differentiate your business and not be boring.

When Security Can Become Your Business Differentiator, Everybody Wins


These kinds of services are gaps in the market that, once filled, should allow any company to use security as a differentiator when competing to supply services or goods as part of a larger supply chain. . by Mark Seward, VP of security solutions at Anomali.

What are the downsides of communicating a key differentiation in your name?


Pivotal Moments name name differentiation naming strategies startup naming startupsOne reason is that because of rapidly changing nature of business, today’s competitive advantage can easily become tomorrow’s disadvantage…or at least irrelevancy. Think about how useful the name Tote.com would be for a shopping site developing a social-sharing universal shopping bag/cart. Pretty cool, huh?

Differentiated Intro – Casey Bennetto

Start Up Blog

What a super way to differentiate yourself. Last week I gave a talk at the Arts Australia Council marketing summit on the digital landscape. I was introduced by the MC who just happened bleeding heart genius Casey Bennetto – of ‘ Keating the Musical ‘ fame. But he didn’t just intro me, he created a song based on what I’ve done in my career.

How Can Venture Capital Funds Differentiate Themselves [VC Wish List Part 2]

VC Cafe

10 things VCs can do to differentiate themselves and provide more value to potential investments – based on feedback from dozens of entrepreneurs. Despite the VC’s obvious disadvantage in the early stages, marketing and differentiation of venture capital funds is limited today.

How to Differentiate Your Business From the Competition

Up and Running

But the problem with boasting quality and service is that these are expectations , not differentiations. If you are great at probing and uncovering the root of an issue, you will find ways to turn this frustration into a strong differentiation. The other night, I was out at my favorite sushi restaurant. We go there quite regularly because both my son and I are in love with their rolls, especially their Signature Dynamite Roll.

Incremental differentiation doesn’t cut it anymore.


And within that slice of differentiation, to make any sort of impact and lasting company, the difference between you and your competitor cannot be incremental. “Me First, and easiest to understand, is creating differentiation by price. Quality can be, and is, an important differentiator. Service is a remarkable differentiator. One important element of positioning a company is pricing strategy.

Customer Differentiation in Competitive Markets – SxSW Interactive 2016


Please vote, comment on, and share our panel idea: Customer Differentiation in Competitive Markets before September 2, 2016. client services competition social media social networks anne-marie bitman aruni gunasegaram customer differentiation customer experience customer focus customer success employee engagement happy customers happy employees mitch aubin scott yankton sxsw sxsw interactive sxsw panel picker thanking employees

Are Mobile Platforms Austin’s Differentiator?

Austin Startup

mobileTech Tuesday, by Steve Guengerich. As we’ve discussed in this column before, Austin has a very robust mobile scene. But, then so do the Bay Area, New York City, the Boston 128 corridor, and for that matter Houston and Dallas.

How to use customer service to differentiate your business – Small business Spotlight

Up and Running

Every business needs to differentiate itself, to find a way to show the world how it’s unique and different.

How to Write a Top-Notch Business Plan for Your Startup

The Startup Magazine

It’s vital to know your competition and figure out how your business will differentiate itself from them. Brand differentiation mainly occurs on two fronts: price and quality. Many people dream of setting up their own business.

Why Doesn’t Twitter’s Safety Policy Differentiate Between My Backyard and Your Backyard? A Simple (?) Proposal.

Hunter Walker

I love Twitter. 45,000 Tweets. 263,000 Likes (even though they’ll always be Favs to me). Their commitment to free speech has always been clear ( thank you amac! ). But they’re, by many accounts, losing users to continued abuse and trolling. And Twitter has said they want to fix this, but never published a roadmap as to how they intend to do so. Today I was drawn to SNL comedian Leslie Jones’ timeline.

Value Proposition to Customers is Key to Differentiating your Business

The Entrepreneurial Mind

Pay attention to the little things, as these may be the only means you have to differentiate your shop from your competitors. Whether your customers are other businesses or individual consumers, creating a true value proposition for a product has never been more difficult or more important. Entrepreneurs face the daunting challenge of persuading increasingly cautious customers to buy their products. Remember that everyone is watching his money right now.

7 Things To Know About Running Your Business

The Startup Magazine

The key to succeeding in competitive marketplaces is differentiation – or simply ‘being unique’. Thinking of starting a business or already up and running?

Fazt Tech Shares the Top Five Reasons Why Most Startup Companies Fail in the First Year

The Startup Magazine

The only way to undercut their efforts is to exercise strategies of cost leadership or differentiation, which translates to slashing the prices or offering something more innovative.

People Are The Price of Admission

Feld Thoughts

In my post recently titled Does VC Fund Differentiation Matter? I don’t view people as differentiation. While I was doing this, a background process in my mind linked me back to the post I wrote on VC Fund Differentiation (or lack thereof). Venture Capital differentiation people returns seed strategyseveral people commented on some variation of “people” as the key to everything. I view them as the price of admission.

How To Stand Out From The Competition

Mike Michalowicz

being the est the differentiatorUncategorized how to stand out from the competition.

The new killer differentiator isn’t what you think

Jeff Hilimire

Design is the new black. Or the new viral. Or, “what’s next” You want to know what you should focus on in 2012? Think its more Facebook, or mobile, or some kind of NFC something or other?Nope.It’s Nope.It’s the design of your product or service and specifically, the design of the experience that your customers have with every interaction they have with your company.

3 Tips To Make Your Business Stand Out The Crowd


How does a business differentiate itself from the crowd? Others marketing product differentiationStartups, whether you’re a tech company or a small business trying to make it in the service industry, needs to offer something different.

Five Essentials For Your Business Success

The Startup Magazine

Point of Differentiation) What gives this product or service an advantage; what sets it apart from the competition, so that it will stand out from the crowd. Entrepreneurship differentiation FranchiseYouNiversity ROI

Customer service is still the best differentiator and it’s made up of small acts

Jeff Hilimire

I was reminded on a recent trip I took overseas of the impact that customer service has on the loyalty that I have to a company. I read Open Happiness by Tony Hsieh a while back and was struck by their total commitment to customer service and amazed that Bezos would fork over $1.2

5 Popular Product Categories To Consider For Your New eCommerce Store


Others ecommerce online commerce online shopping online store product category product differentiationStarting an ecommerce store isn’t hard, but finding a product to sell can prove to be difficult, especially when it comes to finding a reliable supplier.

If I Was Only Allowed To Share One Marketing Idea With You, This Is It…

Entrepreneurs-Journey.com by Yaro Starak

Entrepreneurship Internet Marketing Fundamentals big idea branding business differentiation entrepreneur marketing positioning strategic thinkingThink of a movie or television star… …Now think of the movie or show they are most known for.

Purple Cows and Charity Water

VC Cafe

Let’s talk about marketing and differentiation. Whatever the organisation (a company, startup, charity, etc) change something and seek differentiation by by breaking the mould and making it better. “Be Bold or Italic, never Regular”?—?anonymous. anonymous.

How You Can Use Personalization As A Marketing Tool


Professionalisms Chris Low marketing personalisation product differentiationby Chris Low, founder of MyTeamPlan. Should you launch your business in an industry that has little to no competition? Or should your business take on an industry that already has a mature customer base?

PPC 141

Green Chile Burgers: A Recipe For Success


Here we are, in a restaurant that has differentiated itself with good food, friendly and responsive customer service and an owner that cares and is involved. Thinking Aloud Bruce Hodes customer satisfaction customer service product differentiation

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How To Be Successful By Turning Away Customers


Instead, you must differentiate. Differentiation. Thinking Aloud Blue Ocean Strategy business strategy Fred Perrotta product differentiation Southwest Airlines strategy canvasby Fred Perrotta , freelance marketer and co-founder of Tortuga Backpacks.

When to resist technology

Start Up Blog

This is especially true when technology lacks differentiation or is the lazy option. entrepreneurship business differentiation music industry startups strategy technologyMy readers know that I love technology – I literally rub my face in it.

[Review] Zag: The Number One Strategy Of High-Performance Brands


In a world of extreme clutter you need more than differentiation. You need RADICAL differentiation. With differentiation at its core, “ Zag ” distils in simplified form the wisdom of thought leaders like Jack Trout, David A.

5 Questions That Will Lead to Market Domination

Duct Tape Marketing

One of the things most small business struggle with mightily is differentiation. I’ve written about this numerous times , but often your customers know what you do that differentiates your more precisely than you do. The secret to success in business is to differentiate.

How To Find The Right Customer (It Begins With You)

Mike Michalowicz

Entrepreneur Strategies Marketing Strategies Sales Strategies differentiation perfect customer right customer strengths Quick, list two things you’re really good at. I’m talking rock star good. Something you can knock out of the park every time. Do you have two in mind? Great.