INDUSTRY INSIGHTS YOUR PEERS ARE READING
Tags: sustainable competitive advantage startup customer service differentiate MORE
It’s vital to know your competition and figure out how your business will differentiate itself from them. Brand differentiation mainly occurs on two fronts: price and quality. Many people dream of setting up their own business. MORE
Let’s talk about marketing and differentiation. Whatever the organisation (a company, startup, charity, etc) change something and seek differentiation by by breaking the mould and making it better. “Be Bold or Italic, never Regular”?—?anonymous. anonymous. MORE
I wish there were a better term, but differentiator is the best I’ve got. Take restaurants, for example: “Thai food near the wharf” is a differentiator. Their differentiator was service, installation, hand holding, and so forth. Know your differentiator. MORE
Classic Podcast: How to Differentiate Your Business written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. What you’ll learn if you give a listen: How to differentiate your business and not be boring. MORE
One of the biggest components of this is differentiating your product / your company from others. Differentiation is very difficult — there are so many entrepreneurs who are doing something similar to you and also so many alternatives that achieve the same results as your product / solution. So, differentiating your company well is tough. Take the time to really hammer out a clear story on why your product / company is differentiated. MORE
I love Twitter. 45,000 Tweets. 263,000 Likes (even though they’ll always be Favs to me). Their commitment to free speech has always been clear ( thank you amac! ). But they’re, by many accounts, losing users to continued abuse and trolling. And Twitter has said they want to fix this, but never published a roadmap as to how they intend to do so. Today I was drawn to SNL comedian Leslie Jones’ timeline. MORE
The post How New Tech Startups Can Differentiate Themselves appeared first on ReadWrite. Most tech entrepreneurs get lost in the logistical plans for their businesses. MORE
In my post recently titled Does VC Fund Differentiation Matter? I don’t view people as differentiation. While I was doing this, a background process in my mind linked me back to the post I wrote on VC Fund Differentiation (or lack thereof). Venture Capital differentiation people returns seed strategyseveral people commented on some variation of “people” as the key to everything. I view them as the price of admission. MORE
Others ecommerce online commerce online shopping online store product category product differentiationStarting an ecommerce store isn’t hard, but finding a product to sell can prove to be difficult, especially when it comes to finding a reliable supplier. MORE
Please vote, comment on, and share our panel idea: Customer Differentiation in Competitive Markets before September 2, 2016. client services competition social media social networks anne-marie bitman aruni gunasegaram customer differentiation customer experience customer focus customer success employee engagement happy customers happy employees mitch aubin scott yankton sxsw sxsw interactive sxsw panel picker thanking employees MORE
The post How to Differentiate Your Startup in a Red Ocean Industry appeared first on ReadWrite. Branding Health Startups Blue Ocean Brand Differentiation Competition Red Ocean Startup Marketing MORE
How does a business differentiate itself from the crowd? Others marketing product differentiationStartups, whether you’re a tech company or a small business trying to make it in the service industry, needs to offer something different. MORE
Design is the new black. Or the new viral. Or, “what’s next” You want to know what you should focus on in 2012? Think its more Facebook, or mobile, or some kind of NFC something or other?Nope.It’s Nope.It’s the design of your product or service and specifically, the design of the experience that your customers have with every interaction they have with your company. MORE
And within that slice of differentiation, to make any sort of impact and lasting company, the difference between you and your competitor cannot be incremental. “Me First, and easiest to understand, is creating differentiation by price. Quality can be, and is, an important differentiator. Service is a remarkable differentiator. One important element of positioning a company is pricing strategy. MORE
This is especially true when technology lacks differentiation or is the lazy option. entrepreneurship business differentiation music industry startups strategy technologyMy readers know that I love technology – I literally rub my face in it. MORE
One of the things most small business struggle with mightily is differentiation. I’ve written about this numerous times , but often your customers know what you do that differentiates your more precisely than you do. The secret to success in business is to differentiate. MORE
10 things VCs can do to differentiate themselves and provide more value to potential investments – based on feedback from dozens of entrepreneurs. Despite the VC’s obvious disadvantage in the early stages, marketing and differentiation of venture capital funds is limited today. MORE
Yet true product differentiation in the eye of the customer is rarely achieved. According to an old survey by Bain & Company , 80% of businesses believe they have differentiated offerings, but only 8% of customers agree. Customize to differentiate, but do it efficiently. MORE
Pivotal Moments name name differentiation naming strategies startup naming startupsOne reason is that because of rapidly changing nature of business, today’s competitive advantage can easily become tomorrow’s disadvantage…or at least irrelevancy. Think about how useful the name Tote.com would be for a shopping site developing a social-sharing universal shopping bag/cart. Pretty cool, huh? MORE
Instead, you must differentiate. Differentiation. Thinking Aloud Blue Ocean Strategy business strategy Fred Perrotta product differentiation Southwest Airlines strategy canvasby Fred Perrotta , freelance marketer and co-founder of Tortuga Backpacks. MORE
What a super way to differentiate yourself. Last week I gave a talk at the Arts Australia Council marketing summit on the digital landscape. I was introduced by the MC who just happened bleeding heart genius Casey Bennetto – of ‘ Keating the Musical ‘ fame. But he didn’t just intro me, he created a song based on what I’ve done in my career. MORE
Here we are, in a restaurant that has differentiated itself with good food, friendly and responsive customer service and an owner that cares and is involved. Thinking Aloud Bruce Hodes customer satisfaction customer service product differentiation MORE
These kinds of services are gaps in the market that, once filled, should allow any company to use security as a differentiator when competing to supply services or goods as part of a larger supply chain. . by Mark Seward, VP of security solutions at Anomali. MORE
But, the question remains, while your product may have an advantage over the competition, is that enough to make it desirably differentiated? When determining how you can differentiate your product or service, consider the following: Core Competencies. MORE
I was reminded on a recent trip I took overseas of the impact that customer service has on the loyalty that I have to a company. I read Open Happiness by Tony Hsieh a while back and was struck by their total commitment to customer service and amazed that Bezos would fork over $1.2 MORE
The key to succeeding in competitive marketplaces is differentiation – or simply ‘being unique’. Thinking of starting a business or already up and running? MORE
Over sushi last night with two of them, who are also long-time friends, one of them asked me “Brad, how do you think we are differentiated?” I don’t even know what differentiation means anymore as it all blurs together. Differentiation is one of them. MORE
The only way to undercut their efforts is to exercise strategies of cost leadership or differentiation, which translates to slashing the prices or offering something more innovative. MORE
Point of Differentiation) What gives this product or service an advantage; what sets it apart from the competition, so that it will stand out from the crowd. Entrepreneurship differentiation FranchiseYouNiversity ROI MORE
Brad Feld , one of my VC “true norths,” posted about VC Fund Differentiation the other day. Differentiation is one of them. It’s now part of a cliche, as in “how are you differentiated?” I expect you can create a set of slides or a story about your differentiation, but if I dig in and try to understand what you mean, I expect I’ll feel pretty hollow at the end of it. Why has “differentiation” been so watered down as to be meaningless? MORE
Every business needs to differentiate itself, to find a way to show the world how it’s unique and different. MORE
Professionalisms Chris Low marketing personalisation product differentiationby Chris Low, founder of MyTeamPlan. Should you launch your business in an industry that has little to no competition? Or should your business take on an industry that already has a mature customer base? MORE
Managing Director vs. Director: Key Differentiators. The post Managing Director vs. Director: Key Differentiators appeared first on BoardEffect. MORE
Entrepreneurship Internet Marketing Fundamentals big idea branding business differentiation entrepreneur marketing positioning strategic thinkingThink of a movie or television star… …Now think of the movie or show they are most known for. MORE
mobileTech Tuesday, by Steve Guengerich. As we’ve discussed in this column before, Austin has a very robust mobile scene. But, then so do the Bay Area, New York City, the Boston 128 corridor, and for that matter Houston and Dallas. MORE
being the est the differentiatorUncategorized how to stand out from the competition. MORE
159 But the problem with boasting quality and service is that these are expectations , not differentiations. If you are great at probing and uncovering the root of an issue, you will find ways to turn this frustration into a strong differentiation. The other night, I was out at my favorite sushi restaurant. We go there quite regularly because both my son and I are in love with their rolls, especially their Signature Dynamite Roll. MORE
What a super way to differentiate yourself. Last week I gave a talk at the Arts Australia Council marketing summit on the digital landscape. I was introduced by the MC who just happened bleeding heart genius Casey Bennetto – of ‘ Keating the Musical ‘ fame. But he didn’t just intro me, he created a song based on what I’ve done in my career. MORE
Pay attention to the little things, as these may be the only means you have to differentiate your shop from your competitors. Whether your customers are other businesses or individual consumers, creating a true value proposition for a product has never been more difficult or more important. Entrepreneurs face the daunting challenge of persuading increasingly cautious customers to buy their products. Remember that everyone is watching his money right now. MORE
Yet true product differentiation in the eye of the customer is rarely achieved. According to a survey by Bain & Company a while back, 80% of businesses believe they have differentiated offerings, but only 8% of customers agree. Customize to differentiate, but do it efficiently. MORE
In a world of extreme clutter you need more than differentiation. You need RADICAL differentiation. With differentiation at its core, “ Zag ” distils in simplified form the wisdom of thought leaders like Jack Trout, David A. MORE
Whether you’re trying to find clients through your colleagues, on LinkedIn or a freelancer platform like Contently or Upwork, you should consider how to differentiate yourself from competing freelancers that offer similar services. MORE
Entrepreneur Strategies Marketing Strategies Sales Strategies differentiation perfect customer right customer strengths Quick, list two things you’re really good at. I’m talking rock star good. Something you can knock out of the park every time. Do you have two in mind? Great. MORE
Differentiation Related Topics 
Startup Professionals Musings
JANUARY 31, 2018
Yet true product differentiation in the eye of the customer is rarely achieved. According to an old survey by Bain & Company , 80% of businesses believe they have differentiated offerings, but only 8% of customers agree. Customize to differentiate, but do it efficiently.
Feld Thoughts
JUNE 14, 2017
Over sushi last night with two of them, who are also long-time friends, one of them asked me “Brad, how do you think we are differentiated?” I don’t even know what differentiation means anymore as it all blurs together. Differentiation is one of them.
ReadWriteStart
APRIL 26, 2019
The post How New Tech Startups Can Differentiate Themselves appeared first on ReadWrite. Most tech entrepreneurs get lost in the logistical plans for their businesses.
Startup Professionals Musings
JUNE 28, 2014
Yet true product differentiation in the eye of the customer is rarely achieved. According to a survey by Bain & Company a while back, 80% of businesses believe they have differentiated offerings, but only 8% of customers agree. Customize to differentiate, but do it efficiently.
ReadWriteStart
MARCH 27, 2019
The post How to Differentiate Your Startup in a Red Ocean Industry appeared first on ReadWrite. Branding Health Startups Blue Ocean Brand Differentiation Competition Red Ocean Startup Marketing
Startup Professionals Musings
NOVEMBER 4, 2010
Tags: sustainable competitive advantage startup customer service differentiate
Hippoland
MARCH 19, 2017
One of the biggest components of this is differentiating your product / your company from others. Differentiation is very difficult — there are so many entrepreneurs who are doing something similar to you and also so many alternatives that achieve the same results as your product / solution. So, differentiating your company well is tough. Take the time to really hammer out a clear story on why your product / company is differentiated.
Hunter Walker
JUNE 16, 2017
Brad Feld , one of my VC “true norths,” posted about VC Fund Differentiation the other day. Differentiation is one of them. It’s now part of a cliche, as in “how are you differentiated?” I expect you can create a set of slides or a story about your differentiation, but if I dig in and try to understand what you mean, I expect I’ll feel pretty hollow at the end of it. Why has “differentiation” been so watered down as to be meaningless?
Business Plan Blog
JULY 4, 2013
But, the question remains, while your product may have an advantage over the competition, is that enough to make it desirably differentiated? When determining how you can differentiate your product or service, consider the following: Core Competencies.
Up and Running
JANUARY 8, 2014
I wish there were a better term, but differentiator is the best I’ve got. Take restaurants, for example: “Thai food near the wharf” is a differentiator. Their differentiator was service, installation, hand holding, and so forth. Know your differentiator.
The Next Web
MAY 5, 2017
Whether you’re trying to find clients through your colleagues, on LinkedIn or a freelancer platform like Contently or Upwork, you should consider how to differentiate yourself from competing freelancers that offer similar services.
Start Up Blog
MAY 28, 2012
What a super way to differentiate yourself. Last week I gave a talk at the Arts Australia Council marketing summit on the digital landscape. I was introduced by the MC who just happened bleeding heart genius Casey Bennetto – of ‘ Keating the Musical ‘ fame. But he didn’t just intro me, he created a song based on what I’ve done in my career.
Duct Tape Marketing
JUNE 3, 2015
Classic Podcast: How to Differentiate Your Business written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. What you’ll learn if you give a listen: How to differentiate your business and not be boring.
YoungUpstarts
MARCH 29, 2016
These kinds of services are gaps in the market that, once filled, should allow any company to use security as a differentiator when competing to supply services or goods as part of a larger supply chain. . by Mark Seward, VP of security solutions at Anomali.
Gust
NOVEMBER 1, 2012
Pivotal Moments name name differentiation naming strategies startup naming startupsOne reason is that because of rapidly changing nature of business, today’s competitive advantage can easily become tomorrow’s disadvantage…or at least irrelevancy. Think about how useful the name Tote.com would be for a shopping site developing a social-sharing universal shopping bag/cart. Pretty cool, huh?
Start Up Blog
MAY 28, 2012
What a super way to differentiate yourself. Last week I gave a talk at the Arts Australia Council marketing summit on the digital landscape. I was introduced by the MC who just happened bleeding heart genius Casey Bennetto – of ‘ Keating the Musical ‘ fame. But he didn’t just intro me, he created a song based on what I’ve done in my career.
VC Cafe
APRIL 27, 2011
10 things VCs can do to differentiate themselves and provide more value to potential investments – based on feedback from dozens of entrepreneurs. Despite the VC’s obvious disadvantage in the early stages, marketing and differentiation of venture capital funds is limited today.
Up and Running
AUGUST 1, 2013
But the problem with boasting quality and service is that these are expectations , not differentiations. If you are great at probing and uncovering the root of an issue, you will find ways to turn this frustration into a strong differentiation. The other night, I was out at my favorite sushi restaurant. We go there quite regularly because both my son and I are in love with their rolls, especially their Signature Dynamite Roll.
Berkonomics
JUNE 15, 2012
And within that slice of differentiation, to make any sort of impact and lasting company, the difference between you and your competitor cannot be incremental. “Me First, and easiest to understand, is creating differentiation by price. Quality can be, and is, an important differentiator. Service is a remarkable differentiator. One important element of positioning a company is pricing strategy.
entrepreMusings
AUGUST 24, 2016
Please vote, comment on, and share our panel idea: Customer Differentiation in Competitive Markets before September 2, 2016. client services competition social media social networks anne-marie bitman aruni gunasegaram customer differentiation customer experience customer focus customer success employee engagement happy customers happy employees mitch aubin scott yankton sxsw sxsw interactive sxsw panel picker thanking employees
Austin Startup
MARCH 1, 2011
mobileTech Tuesday, by Steve Guengerich. As we’ve discussed in this column before, Austin has a very robust mobile scene. But, then so do the Bay Area, New York City, the Boston 128 corridor, and for that matter Houston and Dallas.
Up and Running
APRIL 12, 2012
Every business needs to differentiate itself, to find a way to show the world how it’s unique and different.
The Startup Magazine
AUGUST 31, 2019
It’s vital to know your competition and figure out how your business will differentiate itself from them. Brand differentiation mainly occurs on two fronts: price and quality. Many people dream of setting up their own business.
Hunter Walker
JULY 18, 2016
I love Twitter. 45,000 Tweets. 263,000 Likes (even though they’ll always be Favs to me). Their commitment to free speech has always been clear ( thank you amac! ). But they’re, by many accounts, losing users to continued abuse and trolling. And Twitter has said they want to fix this, but never published a roadmap as to how they intend to do so. Today I was drawn to SNL comedian Leslie Jones’ timeline.
The Entrepreneurial Mind
SEPTEMBER 13, 2010
Pay attention to the little things, as these may be the only means you have to differentiate your shop from your competitors. Whether your customers are other businesses or individual consumers, creating a true value proposition for a product has never been more difficult or more important. Entrepreneurs face the daunting challenge of persuading increasingly cautious customers to buy their products. Remember that everyone is watching his money right now.
The Startup Magazine
MAY 16, 2019
The key to succeeding in competitive marketplaces is differentiation – or simply ‘being unique’. Thinking of starting a business or already up and running?
The Startup Magazine
OCTOBER 27, 2019
The only way to undercut their efforts is to exercise strategies of cost leadership or differentiation, which translates to slashing the prices or offering something more innovative.
Feld Thoughts
AUGUST 31, 2017
In my post recently titled Does VC Fund Differentiation Matter? I don’t view people as differentiation. While I was doing this, a background process in my mind linked me back to the post I wrote on VC Fund Differentiation (or lack thereof). Venture Capital differentiation people returns seed strategyseveral people commented on some variation of “people” as the key to everything. I view them as the price of admission.
Mike Michalowicz
FEBRUARY 18, 2013
being the est the differentiatorUncategorized how to stand out from the competition.
Jeff Hilimire
JANUARY 11, 2012
Design is the new black. Or the new viral. Or, “what’s next” You want to know what you should focus on in 2012? Think its more Facebook, or mobile, or some kind of NFC something or other?Nope.It’s Nope.It’s the design of your product or service and specifically, the design of the experience that your customers have with every interaction they have with your company.
YoungUpstarts
NOVEMBER 21, 2017
How does a business differentiate itself from the crowd? Others marketing product differentiationStartups, whether you’re a tech company or a small business trying to make it in the service industry, needs to offer something different.
The Startup Magazine
SEPTEMBER 13, 2017
Point of Differentiation) What gives this product or service an advantage; what sets it apart from the competition, so that it will stand out from the crowd. Entrepreneurship differentiation FranchiseYouNiversity ROI
Jeff Hilimire
OCTOBER 22, 2011
I was reminded on a recent trip I took overseas of the impact that customer service has on the loyalty that I have to a company. I read Open Happiness by Tony Hsieh a while back and was struck by their total commitment to customer service and amazed that Bezos would fork over $1.2
YoungUpstarts
APRIL 16, 2017
Others ecommerce online commerce online shopping online store product category product differentiationStarting an ecommerce store isn’t hard, but finding a product to sell can prove to be difficult, especially when it comes to finding a reliable supplier.
Entrepreneurs-Journey.com by Yaro Starak
SEPTEMBER 1, 2016
Entrepreneurship Internet Marketing Fundamentals big idea branding business differentiation entrepreneur marketing positioning strategic thinkingThink of a movie or television star… …Now think of the movie or show they are most known for.
VC Cafe
JULY 26, 2017
Let’s talk about marketing and differentiation. Whatever the organisation (a company, startup, charity, etc) change something and seek differentiation by by breaking the mould and making it better. “Be Bold or Italic, never Regular”?—?anonymous. anonymous.
YoungUpstarts
APRIL 4, 2017
Professionalisms Chris Low marketing personalisation product differentiationby Chris Low, founder of MyTeamPlan. Should you launch your business in an industry that has little to no competition? Or should your business take on an industry that already has a mature customer base?
YoungUpstarts
AUGUST 5, 2016
Here we are, in a restaurant that has differentiated itself with good food, friendly and responsive customer service and an owner that cares and is involved. Thinking Aloud Bruce Hodes customer satisfaction customer service product differentiation
YoungUpstarts
NOVEMBER 12, 2012
Instead, you must differentiate. Differentiation. Thinking Aloud Blue Ocean Strategy business strategy Fred Perrotta product differentiation Southwest Airlines strategy canvasby Fred Perrotta , freelance marketer and co-founder of Tortuga Backpacks.
Start Up Blog
APRIL 6, 2016
This is especially true when technology lacks differentiation or is the lazy option. entrepreneurship business differentiation music industry startups strategy technologyMy readers know that I love technology – I literally rub my face in it.
YoungUpstarts
MARCH 12, 2012
In a world of extreme clutter you need more than differentiation. You need RADICAL differentiation. With differentiation at its core, “ Zag ” distils in simplified form the wisdom of thought leaders like Jack Trout, David A.
Duct Tape Marketing
MARCH 25, 2013
One of the things most small business struggle with mightily is differentiation. I’ve written about this numerous times , but often your customers know what you do that differentiates your more precisely than you do. The secret to success in business is to differentiate.
Mike Michalowicz
MAY 22, 2013
Entrepreneur Strategies Marketing Strategies Sales Strategies differentiation perfect customer right customer strengths Quick, list two things you’re really good at. I’m talking rock star good. Something you can knock out of the park every time. Do you have two in mind? Great.
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