2011 Consumer Internet Predictions
Lightspeed Venture Partners
DECEMBER 3, 2010
The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. In 1995, when Amazon was founded, e-commerce was like the proverbial talking dog. A Lightspeed Portfolio company. Now, on to my predictions for 2011: __.
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