Ecommerce Marketing Strategies to Consider in 2019

The Startup Magazine

Ecommerce businesses are increasing exponentially as more and more people prefer online shopping over brick and mortar retail shops. In the US alone, ecommerce revenue is expected to reach $4.9 Growing an ecommerce business requires a clear marketing plan.

Ecommerce Mobile Design Best Practices

The Startup Magazine

percent of ecommerce business worldwide by 2021. With that in mind, designing your ecommerce site to be mobile-friendly is more important than ever. As important as photography is to traditional ecommerce, it’s even more vital to mobile commerce.

Ecommerce affiliate marketing: the ultimate guide

The Startup Magazine

The post Ecommerce affiliate marketing: the ultimate guide appeared first on The Startup Magazine. E-commerce affiliate marketing is a marketing strategy that can be used as a good start for the successful launch of your business.

3 Ways To Boost Ecommerce Sales Fast

YoungUpstarts

Ecommerce sales are greatly impacted by the overall strategic goals of the marketing initiative. When marketing leaders plan for enhancing ecommerce sales, they need to outline the scope of the campaign. Online advertising is a fast-growing arena of ecommerce marketing.

7 Ecommerce Trends Retailers Should Know About

The Startup Magazine

Ecommerce is growing rapidly. To that end, here are seven ecommerce trends retailers should know about. Ecommerce Trend Influences. Mobile Ecommerce Is Only Getting Bigger. Influencer marketing is one of the hottest things in ecommerce right now.

Ecommerce Landing Pages: Fewer Distractions, More Conversions

ConversionXL

Two percent is the average conversion rate for ecommerce sites. Right now, many ecommerce companies can still grow with an average conversion rate. This is largely thanks to the ecommerce industry growing by about 23% year over year. Ecommerce landing pages vs. product pages.

3 Ecommerce Trends To Watch In 2017

YFS Magazine

In coming months, online retailers will change what customers expect from ecommerce. Grow Marketing & Sales business technology business trends eCommerce marketing technologyWhere they lead, customers will follow.

More on UK ecommerce penetration

The Equity Kicker

One of the reasons we like backing ecommerce companies is that here in the UK we spend more online that all other major countries bar Sweden and we punch above our weight when it comes to ecommerce leaders. Here’s some of the supporting data: Ecommerce

eCommerce investment growing rapidly

The Equity Kicker

The latest is this chart showing growth in eCommerce investment: This is a good growth story. The growth in investor interest in ecommerce is driven by the growth in the underlying ecommerce market, and that underlying growth has legs, as I’ve blogged before. Ecommerce

Ecommerce Best Practice Report 2017

ConversionXL

Get data-backed ecommerce guidelines you can implement right away to increase revenue. If you’re wondering what works best right now in ecommerce, you’re in luck. Improve your ecommerce sales with our conversion-focused UX guidelines. Blog beginner cux ecommerce

Ecommerce Content Marketing: Attract, Engage, Close, and Delight Buyers

ConversionXL

Ecommerce marketing often focuses on the bottom of the funnel—remarketing ads for abandoned carts, time-limited email discounts, etc. Yet the average ecommerce conversion rate is between 1 and 3%. The overwhelming majority of ecommerce site visitors are non-purchasers.

Will Food-Focused eCommerce Create Waste?

YoungUpstarts

Will food-focused eCommerce create waste, or alleviate the problem? One benefit to eCommerce food delivery is it will lower the amount of food people need to purchase at any given time. How Can You Get In on the eCommerce Food Trend?

The UK is still hot for ecommerce

The Equity Kicker

For a while we’ve spent more online per head than other developed economies and created more than our fair share of ecommerce winners as a result. Global eCommerce is forecast to grow at 23% 2013-2014 and 18% 2014-2015. Ecommerce

B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

But the B2B ecommerce market is growing exponentially , estimated to reach $1.2 Ecommerce sales are growing for traditional B2B businesses as well as direct-to-consumer brands, which are opening wholesale sides to get a slice of the growing B2B ecommerce pie.

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How To Improve Your eCommerce Customer Service

YoungUpstarts

This growth means that ecommerce companies need to do more to stand out and stay ahead of competitors. With that in mind, here are twelve ways you can improve your ecommerce customer service. For this reason, you should consider adding a live chat tool to your ecommerce site.

The future of mobile ecommerce

The Equity Kicker

We’ve been doing a good deal of thinking about the future of ecommerce as the world goes mobile. Amazon Ecommerce Facebook

Running a Successful Ecommerce Flash Sale

The Startup Magazine

Here’s a brief guide to organizing and running a successful ecommerce flash sale. Ecommerce Flash Sales: The Basics. Here are a few reasons ecommerce merchants may choose to run flash sales: Flash sales allow sellers to compete on price without having to slash their regular prices.

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6 Useful Tips To Maximize Your eCommerce Sales During Christmas

Brandanew

ECommerce sales during Christmas tend to see a big surge as customers prefer the quietness of at home shopping compared to the hassles of finding parking and a store full of people. Here are a few useful tips to maximize your eCommerce sales during Christmas and the ongoing holiday season.

Top 20 A/B Ecommerce Test Ideas

ConversionXL

Most ecommerce stores don’t have that luxury and have a large portion of visitors that have never heard of them before. At this point, the majority of companies offer some form of free shipping, and pretty much every ecommerce site competes with Amazon Prime.

Opportunities in ecommerce

The Equity Kicker

There’s a good post on Business of Fashion this morning which identifies four ecommerce models that are working in fashion: Social curation (which they helpfully define as ‘product discovery and connecting people to inspiration’). Vertically integrated ecommerce.

Waves of ecommerce startups

Lightspeed Venture Partners

Check out my guest post on Pando Daily about why ecommerce startups come in waves. Ecommerce

Volume of global ecommerce exits growing nicely

The Equity Kicker

As you know at Forward Partners we’re ecommerce and marketplace investors, so we like to keep tabs on all aspects of the ecommerce market. Historically there haven’t been many exits in ecommerce, so it’s good to see the number rising.

eCommerce inflection point coming in 2018: invest now

The Equity Kicker

I just saw this chart in a Morgan Stanley investor note with the subtitle eCommerce Hits it’s Stride. If that’s true then growth for ecommerce businesses will peak around 2020. That makes 2015 a great time to be investing in eCommerce startups. Ecommerce Exits

Top Tips For Starting an eCommerce Business

YoungUpstarts

One of the fastest growing industries, as a result, is eCommerce, which has capitalized on the internet and social media to grow start-ups at an incredibly fast rate. If you do see a boom in business, you should know when to expand; going into global eCommerce is the best way to do this.

5 Things to Compare When Choosing an eCommerce Platform

Up and Running

Owning and operating a successful ecommerce business is a dream for many. The reality of ecommerce is that it’s relatively easy to get a store up and running. Ecommerce is the future of retail. Building successful ecommerce businesses starts with the right platform.

Evaluating markets for ecommerce category killers

The Equity Kicker

Alex Malorodov ( @amalorCBS ), an MBA candidate at Columbia University who recently completed a summer internship at Gotham Ventures penned a great post about ecommerce category killers on CBInsights last week. Ecommerce

Forecasting ecommerce multiples at exit

The Equity Kicker

Mahesh Vellanki from Redpoint put up an interesting post yesterday about ecommerce valuations. Etsy is arguably more of a marketplace than an ecommerce company and marketplaces have higher margins, more defensibility and hence attract higher multiples, so I would discount them.

Why Consumer Brands Need To Keep An Eye On Their eCommerce Channel

YoungUpstarts

It is saturated with competing eCommerce retailers, brands and sellers, all fighting for consumer interest and investment. How can they ensure that their products and overall brand identity are being perceived well on all eCommerce sites? Improve your eCommerce sales strategy.

Money Moves: 10 eCommerce Business Ideas For Startups In 2019

YoungUpstarts

If you’re a risk-taker, you might have what it takes to excel in the eCommerce industry. After all, the eCommerce industry is shaping up to be a competitive one. If you’re ready to launch an eCommerce business, you’re in the right place.

Two areas of opportunity in ecommerce

The Equity Kicker

Kara Nortman of Upfront Ventures has just published an interesting and well grounded post on the future of ecommerce which got me thinking about where we see opportunities. Ecommerce Forward Partners Startup general interest

16 eCommerce A/B Test Ideas Backed by UX Research

ConversionXL

That said, we have done quite a bit of user experience on eCommerce sites and have seen some trends in terms of what generates positive experiences from a customer perspective. These ideas came from a massive round of UX research we’ve done for eCommerce.

How to QA Ecommerce Email Campaigns to Increase ROI

ConversionXL

Most examples—and some steps—in this post apply only to ecommerce stores, but many apply to non-ecommerce companies, too.). The post How to QA Ecommerce Email Campaigns to Increase ROI appeared first on CXL.

Ecommerce Trek II: The Wrath of Khan

Lightspeed Venture Partners

The post Ecommerce Trek II: The Wrath of Khan appeared first on Lightspeed Venture Partners

Sell on Amazon: Go solo or join the ecommerce giant?

ConversionXL

In this episode of The Pe:p Show, Austin Brawner from Brand Growth Experts discusses if your ecommerce business should sell on Amazon or take a chance growing your brand and services away from the ecommerce giant. The post Sell on Amazon: Go solo or join the ecommerce giant?

Reasons Why You Need The Best Internet For eCommerce Startups

YoungUpstarts

There are more than just a couple of reasons as to why you need to have the best internet around if you plan on running a successful ecommerce platform. The larger your ecommerce platform gets, the more important this becomes. The ecommerce website you run operates using a server.

The ecommerce and marketplace opportunity is growing like crazy

The Equity Kicker

In the last five years we have seen three new ecommerce and marketplace companies worth $10bn+, whereas in the last twenty years there were six US public companies in those sectors worth the same amount. At Forward Partners we focus on ecommerce, marketplaces and related SaaS.

How to Design an Ecommerce Checkout Flow that Converts

ConversionXL

Your ecommerce checkout flow is where the money is at. An ecommerce site that I analyzed recently had a payment page in which 84.7% A framework for thinking about ecommerce checkouts: The Fogg Behavior Model. Many ecommerce sites want buyers to sign up before they buy.

Improving engagement with ecommerce apps

The Equity Kicker

New research from Kahuna published on Andrew Chen’s blog found that only 12% of users engage with “ecommerce and retail” notifications, implying that up to 88% of users find them annoying. If you are involved with m-commerce you should go read it… Ecommerce

The next wave of ecommerce

The Equity Kicker

Amazon Ecommerce Jason Goldberg, Founder and CEO at Fab wrote an interesting post earlier this week titled The 3rd wave of e-commerce disruption: emotional commerce.

How To Prepare Your eCommerce Store For Black Friday 2018

YoungUpstarts

If you own an online business, Black Friday and Cyber Monday could shape up to be the most wonderful time of the year – cue the Andy Williams tune – if your ecommerce shop is prepared. Read on to learn how to prepare your ecommerce store for Black Friday and Cyber Monday 2018.