Important Branding Lessons From The Top 5 Retailers In The US
YoungUpstarts
JULY 30, 2019
Walmart, Amazon, Costco, Walgreens, and Home Depot have each built strong brand identities and all benefit from powerful household recognition and strong brand equity. But, the biggest box store hasn’t always had a flawless reputation. In 1995 Costco consolidated all of their private label products under the Kirkland Signature brand.
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