1996 Agile Naming Vertical 
Startup Lessons Learned
JANUARY 4, 2009
Imagine you want to store data about customers, each of whom has "last name" field in your database. The problem should be familiar to anyone who plays Scrabble: not all letter are equally likely to be used as the first letter of someones name. Give each entity a name. For example, consider this simple scheme.
Steve Blank
SEPTEMBER 10, 2009
In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. In 1996 no potential customer had even heard of a Personal Digital Assistant. It was a new product.
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