Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You
infochachkie.com
DECEMBER 5, 2011
Readily Pronounceable – A name’s proper accent should be obvious, as made painfully clear in the 1996 Tom Hank’s Movie, “That Thing You Do!” If the brand is properly managed, this naming convention can foster a halo effect over all the company’s products. We’re talking fabulous jam here! Cash Flow Management (5).
40 
Let's personalize your content