Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You
infochachkie.com
DECEMBER 5, 2011
Readily Pronounceable – A name’s proper accent should be obvious, as made painfully clear in the 1996 Tom Hank’s Movie, “That Thing You Do!” We’re talking fabulous jam here! infoChachkie. Even after spending hundreds of millions of dollars on marketing, numerous potential customers still misspell the company’s non-intuitive name.
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