Banner Ads Suck (and How to Make Them Convert Better)
ConversionXL
AUGUST 21, 2015
He attributed this characteristic to the architectural work of his childhood home by Joseph Eichler. Our cognitive process leans towards understanding objects in their simplest form. In 1997, I chose to suppress a similar finding: users tend to click on banner ads that look like dialog boxes, complete with fake OK and Cancel buttons.
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