Pop-ups — Is Annoying Your Customers Worth a Few Newsletter Sign-ups?
Up and Running
APRIL 5, 2021
The pop-up ad was designed to dissociate the advertisement from the content on the page and protect the advertiser’s brand. . By 1997, the pop-up plague had spread to sites across the net, including Geocities, AOL, and The New York Times. This issue too can be limited by designing the right pop-ups and targeting them correctly.
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