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Francine McKenna is a prolific commentator on the accounting, audit, and corporate governance issues affecting public and pre-IPO private companies. Since 2006, McKenna has been an investigative reporter and feature writer for publications including Dow Jones MarketWatch, Forbes, American Banker, Enterprise Software (IBM, Microsoft, Oracle, SAP) Industry Commentary Outsourcing (IBM, Accenture, EDS MORE
I have been doing video interviews with a number of CIOs, software executives and practitioners about acrobatics they have been seeing in various vertical sectors during the COVID-19 crisis and the "New normal" they can expect as the economy wakes. MORE
When it comes to the aspect of conversion, what we need to do is to delve into some of its foundational concepts first. All in all, the conversion is considered when a marketing strategy finally results in a potential customer becoming a customer. MORE
Part 2 of my conversation with Francine McKenna. Part 1 focused on independence issues at accounting firms. The world has done over a million ERP, CRM, other enterprise software projects. With cloud implementations, it's like a second wave of projects. Outsourcing (IBM, Accenture, EDS MORE
Measuring website conversion is actually a very simple formula. Growth-hacking your company takes place as you learn to read your website conversion rates and optimize for the growth. Practice these five practical tactics for improving your website conversion rates. MORE
Alex Shootman, CEO of Workfront is one of my favorite tech execs because he is always positive - and that in an authentic way. I had enjoyed his book, Done Right (my review here) because he had so many examples. Leadership during Crisis MORE
Editor Picks Grow Marketing & Sales conversational marketing marketingBy YFS Magazine. Nobody starts out automatically caring about your products or services. They care about how you can make a difference in their lives. MORE
Conversation intelligence refers to the process of understanding what happens during the communication process that some deals lead to closed and successful deals while others do not. Having a conversation intelligence platform gives the power to improve customer satisfaction. MORE
Whether you are trying to motivate your team, close a deal with a customer, or get funding from an investor, a casual conversation is usually a waste of your valuable time. All real business is conversations focused on creating results. Conversation for creating new possibilities. MORE
I have been doing video interviews with a number of CIOs, software executives and practitioners about acrobatics they have been seeing in various vertical sectors during the COVID-19 crisis and the "New normal" they can expect as the economy wakes. MORE
Whether you are trying to motivate your team, close a deal with a customer, or get funding from an investor, a casual conversation is usually a waste of your valuable time. All real business is conversations focused on creating results. Conversation for creating new possibilities. MORE
Whether you are trying to motivate your team, close a deal with a customer, or get funding from an investor, a casual conversation is usually a waste of your valuable time. All real business is conversations focused on creating results. Conversation for creating new possibilities. MORE
I have been doing video interviews with a number of CIOs, software executives and practitioners about acrobatics they have been seeing in various vertical sectors during the COVID-19 crisis and the "New normal" they can expect as the economy wakes. MORE
There are billions of unrecorded conversations every day, and the people having them don’t even have the decency to permalink them." "You know what’s really outrageous? MORE
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Here are four smart ways to boost website conversions. Grow Marketing & Sales company website conversion optimization conversion rates website analytics website design website development MORE
Cognizant is a regular at the annual WEF event in Davos, Switzerland. I requested Alan Alper, VP Corporate Marketing, keep good notes on everything he observed during this year's event. Here's an excellent ground level report - you can feel. Globalization and Technology MORE
It’s probably a 10-minute, sweaty-palmed conversation you’re too afraid to have. If you get good at those 10-minute, sweaty-palmed conversations, you’ll have fantastic relationships — you’ll resolve conflicts, build trust, and be able to work through things,” he said. MORE
I have been doing video interviews with a number of CIOs, software executives and practitioners about acrobatics they have been seeing in various vertical sectors during the COVID-19 crisis and the "New normal" they can expect as the economy wakes. MORE
If you're consistent with both your content and testing, you’ll see conversions go up, and you’ll become an authority in your niche along the way. Grow Marketing & Sales company website conversion optimization e-commerce marketing MORE
I have been doing video interviews with a number of CIOs, software executives and practitioners about acrobatics they have been seeing in various vertical sectors during the COVID-19 crisis and the "New normal" they can expect as the economy wakes. New Normal COVID-19 MORE
Zoho is a remarkably different enterprise software company. It has no VC investment, it has an inbound, web-centric sales model which allows it to reverse the industry spend on sales/marketing v. product , it runs its own data centers, it. Cloud Computing, SaaS Globalization and Technology Sustainability, Green Computing MORE
I have been doing video interviews with a number of CIOs, software executives and practitioners about acrobatics they have been seeing in various vertical sectors during the COVID-19 crisis and the "New normal" they can expect as the economy wakes. MORE
I have been doing video interviews with a number of CIOs, software executives and practitioners about acrobatics they have been seeing in various vertical sectors during the COVID-19 crisis and the "New normal" they can expect as the economy wakes. MORE
I have been doing video interviews with a number of CIOs, software executives and practitioners about acrobatics they have been seeing in various vertical sectors during the COVID-19 crisis and the "New normal" they can expect as the economy wakes. Leadership during Crisis New Normal COVID-19 MORE
Two percent is the average conversion rate for ecommerce sites. While every site is different—and you’ll benefit far more by focusing on your conversion rate—that’s where most sites are today. But what if a 2% conversion rate isn’t enough to stay profitable? MORE
I have been doing video interviews with a number of CIOs, software executives and practitioners about acrobatics they have been seeing in various vertical sectors during the COVID-19 crisis and the "New normal" they can expect as the economy wakes. MORE
I have been doing video interviews with a number of CIOs, software executives and practitioners about acrobatics they have been seeing in various vertical sectors during the COVID-19 crisis and the "New normal" they can expect as the economy wakes. MORE
I have been doing video interviews with a number of CIOs, software executives and practitioners about acrobatics they have been seeing in various vertical sectors during the COVID-19 crisis and the "New normal" they can expect as the economy wakes. MORE
I have been doing video interviews with a number of CIOs, software executives and practitioners about acrobatics they have been seeing in various vertical sectors during the COVID-19 crisis and the "New normal" they can expect as the economy wakes. MORE
I have been doing video interviews with a number of CIOs, software executives and practitioners about acrobatics they have been seeing in various vertical sectors during the COVID-19 crisis and the "New normal" they can expect as the economy wakes. MORE
I have been doing video interviews with a number of CIOs, software executives and practitioners about acrobatics they have been seeing in various vertical sectors during the COVID-19 crisis and the "New normal" they can expect as the economy wakes. New Normal COVID-19 MORE
I have been doing video interviews with a number of CIOs, software executives and practitioners about acrobatics they have been seeing in various vertical sectors during the COVID-19 crisis and the "New normal" they can expect as the economy wakes. MORE
I have been doing video interviews with a number of CIOs, software executives and practitioners about acrobatics they have been seeing in various vertical sectors during the COVID-19 crisis and the "New normal" they can expect as the economy wakes. New Normal COVID-19 MORE
I have been doing video interviews with a number of CIOs, software executives and practitioners about acrobatics they have been seeing in various vertical sectors during the COVID-19 crisis and the "New normal" they can expect as the economy wakes. MORE
I have been doing video interviews with a number of CIOs, software executives and practitioners about acrobatics they have been seeing in various vertical sectors during the COVID-19 crisis and the "New normal" they can expect as the economy wakes. MORE
I have been doing video interviews with a number of CIOs, software executives and practitioners about acrobatics they have been seeing in various vertical sectors during the COVID-19 crisis and the "New normal" they can expect as the economy wakes. MORE
Whether you are trying to motivate your team, close a deal with a customer, or get funding from an investor, a casual conversation is usually a waste of your valuable time. All real business is conversations focused on creating results. Conversation for creating new possibilities. MORE
I have been doing video interviews with a number of CIOs, software executives and practitioners about acrobatics they have been seeing in various vertical sectors during the COVID-19 crisis and the "New normal" they can expect as the economy wakes. MORE
Merriam-Webster defines ecology as a "branch of science concerned with the interrelationship of organisms and their environments". If ecologists were to study today's software vendors they would be fascinated not just by how the core organism functions but by the. MORE
They don’t realize that customers today are looking for relationships, meaning two-way conversations with your business. Customer conversations are easy today, through responding to customers on social media, web live chats, and interactive applications on mobile devices. MORE
I recently sat down with Workday’s newly minted Chief Customer Officer, Emily McEvilly and Webb Armentrout, VP of Global Services Alliances for an in-depth conversation on Workday’s services ecosystem. Workday approaches the management of their ecosystem - at the core. Cloud Computing, SaaS Outsourcing (other vendors MORE
I have been doing video interviews with a number of CIOs, software executives and practitioners about acrobatics they have been seeing in various vertical sectors during the COVID-19 crisis and the "New normal" they can expect as the economy wakes. MORE
I have been doing video interviews with a number of CIOs, software executives and practitioners about acrobatics they have been seeing in various vertical sectors during the COVID-19 crisis and the "New normal" they can expect as the economy wakes. MORE
Grow Marketing & Sales conversion optimization landing pages marketing online marketingDoes your online marketing deliver real results? Often times landing pages that are designed for lead generation fall short. MORE
Conversion Related Topics 
YoungUpstarts
APRIL 15, 2020
It’s probably a 10-minute, sweaty-palmed conversation you’re too afraid to have. If you get good at those 10-minute, sweaty-palmed conversations, you’ll have fantastic relationships — you’ll resolve conflicts, build trust, and be able to work through things,” he said.
deal architect
MARCH 20, 2019
Merriam-Webster defines ecology as a "branch of science concerned with the interrelationship of organisms and their environments". If ecologists were to study today's software vendors they would be fascinated not just by how the core organism functions but by the.
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deal architect
MAY 20, 2020
I have been doing video interviews with a number of CIOs, software executives and practitioners about acrobatics they have been seeing in various vertical sectors during the COVID-19 crisis and the "New normal" they can expect as the economy wakes.
deal architect
MAY 22, 2020
I have been doing video interviews with a number of CIOs, software executives and practitioners about acrobatics they have been seeing in various vertical sectors during the COVID-19 crisis and the "New normal" they can expect as the economy wakes.
deal architect
MAY 30, 2020
I have been doing video interviews with a number of CIOs, software executives and practitioners about acrobatics they have been seeing in various vertical sectors during the COVID-19 crisis and the "New normal" they can expect as the economy wakes.
deal architect
MAY 20, 2020
I have been doing video interviews with a number of CIOs, software executives and practitioners about acrobatics they have been seeing in various vertical sectors during the COVID-19 crisis and the "New normal" they can expect as the economy wakes.
deal architect
FEBRUARY 4, 2020
Cognizant is a regular at the annual WEF event in Davos, Switzerland. I requested Alan Alper, VP Corporate Marketing, keep good notes on everything he observed during this year's event. Here's an excellent ground level report - you can feel. Globalization and Technology
deal architect
MAY 19, 2020
I have been doing video interviews with a number of CIOs, software executives and practitioners about acrobatics they have been seeing in various vertical sectors during the COVID-19 crisis and the "New normal" they can expect as the economy wakes.
deal architect
MAY 16, 2020
I have been doing video interviews with a number of CIOs, software executives and practitioners about acrobatics they have been seeing in various vertical sectors during the COVID-19 crisis and the "New normal" they can expect as the economy wakes.
Startup Professionals Musings
JULY 6, 2019
Whether you are trying to motivate your team, close a deal with a customer, or get funding from an investor, a casual conversation is usually a waste of your valuable time. All real business is conversations focused on creating results. Conversation for creating new possibilities.
deal architect
MAY 13, 2020
I have been doing video interviews with a number of CIOs, software executives and practitioners about acrobatics they have been seeing in various vertical sectors during the COVID-19 crisis and the "New normal" they can expect as the economy wakes.
deal architect
MAY 8, 2020
I have been doing video interviews with a number of CIOs, software executives and practitioners about acrobatics they have been seeing in various vertical sectors during the COVID-19 crisis and the "New normal" they can expect as the economy wakes.
deal architect
MAY 6, 2020
I have been doing video interviews with a number of CIOs, software executives and practitioners about acrobatics they have been seeing in various vertical sectors during the COVID-19 crisis and the "New normal" they can expect as the economy wakes. New Normal COVID-19
Startup Professionals Musings
OCTOBER 29, 2018
They don’t realize that customers today are looking for relationships, meaning two-way conversations with your business. Customer conversations are easy today, through responding to customers on social media, web live chats, and interactive applications on mobile devices.
deal architect
MAY 8, 2020
I have been doing video interviews with a number of CIOs, software executives and practitioners about acrobatics they have been seeing in various vertical sectors during the COVID-19 crisis and the "New normal" they can expect as the economy wakes.
deal architect
MAY 7, 2020
I have been doing video interviews with a number of CIOs, software executives and practitioners about acrobatics they have been seeing in various vertical sectors during the COVID-19 crisis and the "New normal" they can expect as the economy wakes. New Normal COVID-19
deal architect
MAY 12, 2020
I have been doing video interviews with a number of CIOs, software executives and practitioners about acrobatics they have been seeing in various vertical sectors during the COVID-19 crisis and the "New normal" they can expect as the economy wakes.
deal architect
MAY 8, 2020
I have been doing video interviews with a number of CIOs, software executives and practitioners about acrobatics they have been seeing in various vertical sectors during the COVID-19 crisis and the "New normal" they can expect as the economy wakes.
deal architect
JUNE 29, 2013
There are billions of unrecorded conversations every day, and the people having them don’t even have the decency to permalink them." "You know what’s really outrageous?
deal architect
MAY 29, 2020
I have been doing video interviews with a number of CIOs, software executives and practitioners about acrobatics they have been seeing in various vertical sectors during the COVID-19 crisis and the "New normal" they can expect as the economy wakes.
deal architect
MAY 7, 2020
I have been doing video interviews with a number of CIOs, software executives and practitioners about acrobatics they have been seeing in various vertical sectors during the COVID-19 crisis and the "New normal" they can expect as the economy wakes. New Normal COVID-19
deal architect
MAY 28, 2020
I have been doing video interviews with a number of CIOs, software executives and practitioners about acrobatics they have been seeing in various vertical sectors during the COVID-19 crisis and the "New normal" they can expect as the economy wakes.
deal architect
JANUARY 27, 2020
I recently sat down with Workday’s newly minted Chief Customer Officer, Emily McEvilly and Webb Armentrout, VP of Global Services Alliances for an in-depth conversation on Workday’s services ecosystem. Workday approaches the management of their ecosystem - at the core. Cloud Computing, SaaS Outsourcing (other vendors
YoungUpstarts
NOVEMBER 13, 2019
Conversation intelligence refers to the process of understanding what happens during the communication process that some deals lead to closed and successful deals while others do not. Having a conversation intelligence platform gives the power to improve customer satisfaction.
ReadWriteStart
FEBRUARY 24, 2020
Measuring website conversion is actually a very simple formula. Growth-hacking your company takes place as you learn to read your website conversion rates and optimize for the growth. Practice these five practical tactics for improving your website conversion rates.
deal architect
APRIL 15, 2020
Alex Shootman, CEO of Workfront is one of my favorite tech execs because he is always positive - and that in an authentic way. I had enjoyed his book, Done Right (my review here) because he had so many examples. Leadership during Crisis
deal architect
APRIL 28, 2020
I have been doing video interviews with a number of CIOs, software executives and practitioners about acrobatics they have been seeing in various vertical sectors during the COVID-19 crisis and the "New normal" they can expect as the economy wakes.
YoungUpstarts
SEPTEMBER 24, 2019
When it comes to the aspect of conversion, what we need to do is to delve into some of its foundational concepts first. All in all, the conversion is considered when a marketing strategy finally results in a potential customer becoming a customer.
Startup Professionals Musings
SEPTEMBER 15, 2014
Whether you are trying to motivate your team, close a deal with a customer, or get funding from an investor, a casual conversation is usually a waste of your valuable time. All real business is conversations focused on creating results. Conversation for creating new possibilities.
YFS Magazine
JULY 29, 2017
Here are four smart ways to boost website conversions. Grow Marketing & Sales company website conversion optimization conversion rates website analytics website design website development
Startup Professionals Musings
JULY 3, 2017
Whether you are trying to motivate your team, close a deal with a customer, or get funding from an investor, a casual conversation is usually a waste of your valuable time. All real business is conversations focused on creating results. Conversation for creating new possibilities.
deal architect
MAY 17, 2020
I have been doing video interviews with a number of CIOs, software executives and practitioners about acrobatics they have been seeing in various vertical sectors during the COVID-19 crisis and the "New normal" they can expect as the economy wakes.
deal architect
APRIL 25, 2020
I have been doing video interviews with a number of CIOs, software executives and practitioners about acrobatics they have been seeing in various vertical sectors during the COVID-19 crisis and the "New normal" they can expect as the economy wakes. Leadership during Crisis New Normal COVID-19
deal architect
JANUARY 22, 2020
Part 2 of my conversation with Francine McKenna. Part 1 focused on independence issues at accounting firms. The world has done over a million ERP, CRM, other enterprise software projects. With cloud implementations, it's like a second wave of projects. Outsourcing (IBM, Accenture, EDS
deal architect
MAY 12, 2020
I have been doing video interviews with a number of CIOs, software executives and practitioners about acrobatics they have been seeing in various vertical sectors during the COVID-19 crisis and the "New normal" they can expect as the economy wakes.
deal architect
FEBRUARY 17, 2020
Zoho is a remarkably different enterprise software company. It has no VC investment, it has an inbound, web-centric sales model which allows it to reverse the industry spend on sales/marketing v. product , it runs its own data centers, it. Cloud Computing, SaaS Globalization and Technology Sustainability, Green Computing
deal architect
APRIL 28, 2020
I have been doing video interviews with a number of CIOs, software executives and practitioners about acrobatics they have been seeing in various vertical sectors during the COVID-19 crisis and the "New normal" they can expect as the economy wakes.
YFS Magazine
JANUARY 3, 2019
Grow Marketing & Sales conversion optimization landing pages marketing online marketingDoes your online marketing deliver real results? Often times landing pages that are designed for lead generation fall short.
YFS Magazine
FEBRUARY 9, 2019
Editor Picks Grow Marketing & Sales conversational marketing marketingBy YFS Magazine. Nobody starts out automatically caring about your products or services. They care about how you can make a difference in their lives.
Startup Professionals Musings
MAY 16, 2013
Whether you are trying to motivate your team, close a deal with a customer, or get funding from an investor, a casual conversation is usually a waste of your valuable time. All real business is conversations focused on creating results. Conversation for creating new possibilities.
YFS Magazine
MAY 23, 2018
If you're consistent with both your content and testing, you’ll see conversions go up, and you’ll become an authority in your niche along the way. Grow Marketing & Sales company website conversion optimization e-commerce marketing
ConversionXL
MAY 2, 2019
Two percent is the average conversion rate for ecommerce sites. While every site is different—and you’ll benefit far more by focusing on your conversion rate—that’s where most sites are today. But what if a 2% conversion rate isn’t enough to stay profitable?
deal architect
JANUARY 21, 2020
Francine McKenna is a prolific commentator on the accounting, audit, and corporate governance issues affecting public and pre-IPO private companies. Since 2006, McKenna has been an investigative reporter and feature writer for publications including Dow Jones MarketWatch, Forbes, American Banker, Enterprise Software (IBM, Microsoft, Oracle, SAP) Industry Commentary Outsourcing (IBM, Accenture, EDS
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