Expert insights. Personalized for you.
Francine McKenna is a prolific commentator on the accounting, audit, and corporate governance issues affecting public and pre-IPO private companies. Since 2006, McKenna has been an investigative reporter and feature writer for publications including Dow Jones MarketWatch, Forbes, American Banker, Enterprise Software (IBM, Microsoft, Oracle, SAP) Industry Commentary Outsourcing (IBM, Accenture, EDS MORE
In a perfect world, the definition would be along these lines: “A basic and easy way to generate leads and increase conversions.” To make conversions stick, you’ve got to ensure you hit the core principles of online registrations. Do your registration forms make conversions? MORE
Once you perfect your ecommerce email marketing strategy, conversions will soar. Segment your audience using real-world data to deliver a personalized email and increase conversions. ” They got a great conversion from that. MORE
Here’s how to increase the conversion rate of your ecommerce site. What’s a good ecommerce conversion rate? Don’t worry about “average” ecommerce conversion rates. A good conversion rate is one that’s better than what you have right now. MORE
Part 2 of my conversation with Francine McKenna. Part 1 focused on independence issues at accounting firms. The world has done over a million ERP, CRM, other enterprise software projects. With cloud implementations, it's like a second wave of projects. Outsourcing (IBM, Accenture, EDS MORE
When it comes to the aspect of conversion, what we need to do is to delve into some of its foundational concepts first. All in all, the conversion is considered when a marketing strategy finally results in a potential customer becoming a customer. MORE
If we’re supposed to optimize what’s closest to the money, what is the value in optimizing for micro-conversions? What Are Micro-Conversions? Micro-conversions, depending on your business-type, could be any of the following: Viewing your “Request a Quote” page. MORE
Measuring website conversion is actually a very simple formula. Growth-hacking your company takes place as you learn to read your website conversion rates and optimize for the growth. Practice these five practical tactics for improving your website conversion rates. MORE
Editor Picks Grow Marketing & Sales conversational marketing marketingBy YFS Magazine. Nobody starts out automatically caring about your products or services. They care about how you can make a difference in their lives. MORE
Whether you are trying to motivate your team, close a deal with a customer, or get funding from an investor, a casual conversation is usually a waste of your valuable time. All real business is conversations focused on creating results. Conversation for creating new possibilities. MORE
Conversation intelligence refers to the process of understanding what happens during the communication process that some deals lead to closed and successful deals while others do not. Having a conversation intelligence platform gives the power to improve customer satisfaction. MORE
Whether you are trying to motivate your team, close a deal with a customer, or get funding from an investor, a casual conversation is usually a waste of your valuable time. All real business is conversations focused on creating results. Conversation for creating new possibilities. MORE
Nothing is worse that seeing an entrepreneur abandon a potentially good idea because they ran a landing page test and found a low (or zero) % conversion rate. Here are a few things to check when our conversion rate looks so low that we’re considering abandoning an idea. The post 6 Reasons Your Conversion Rate is Zero appeared first on GrasshopperHerder.com. MORE
Whether you are trying to motivate your team, close a deal with a customer, or get funding from an investor, a casual conversation is usually a waste of your valuable time. All real business is conversations focused on creating results. Conversation for creating new possibilities. MORE
There are billions of unrecorded conversations every day, and the people having them don’t even have the decency to permalink them." "You know what’s really outrageous? MORE
230 
Here are four smart ways to boost website conversions. Grow Marketing & Sales company website conversion optimization conversion rates website analytics website design website development MORE
Once you have them, you can focus on building out the conversion optimization team and asking for a greater investment in the program. They don’t care about conversion rates, they care about the extra profit that brings in. Testing in an enterprise is truly a team sport. MORE
Cognizant is a regular at the annual WEF event in Davos, Switzerland. I requested Alan Alper, VP Corporate Marketing, keep good notes on everything he observed during this year's event. Here's an excellent ground level report - you can feel. Globalization and Technology MORE
This is the fourth edition of our State of Conversion Optimization report. Skepticism or ignorance about conversion optimization affects more than the ability to prove ROI or retain clients. The trend toward youth may also hint at the increasing popularity of conversion optimization. MORE
In light of this, I want to share strategies—based on our research and experimentation, not just assumptions—that have proven to increase conversions, donations, and revenue. Offer a free gift for a specific giving level to drive up conversions. The conversion rate is low. MORE
If you're consistent with both your content and testing, you’ll see conversions go up, and you’ll become an authority in your niche along the way. Grow Marketing & Sales company website conversion optimization e-commerce marketing MORE
Every industry is plagued by myths, misunderstanding and half truths – and conversion optimization is no different. With the help of some of the top experts in conversion optimization, here is a list of the 7 most poisonous conversion optimization myths: 1. MORE
Oracle OpenWorld kicks off this morning. I am not going this year but I checked in last week with Steve Miranda, Executive Vice President, Oracle Applications Product Development about what we can expect to hear about applications. I did not. Enterprise Software (IBM, Microsoft, Oracle, SAP MORE
Zoho is a remarkably different enterprise software company. It has no VC investment, it has an inbound, web-centric sales model which allows it to reverse the industry spend on sales/marketing v. product , it runs its own data centers, it. Cloud Computing, SaaS Globalization and Technology Sustainability, Green Computing MORE
The post A Conversation with 2020 Presidential Candidate Andrew Yang appeared first on NextView Ventures. Exploring The Everyday is an interview series exploring interesting individuals or companies who are trying to make an impact on the lives of everyday people. MORE
Two percent is the average conversion rate for ecommerce sites. While every site is different—and you’ll benefit far more by focusing on your conversion rate—that’s where most sites are today. But what if a 2% conversion rate isn’t enough to stay profitable? MORE
There are many ways to optimize a landing page for higher conversions. On this episode of The Pe:p Show, conversion optimization champion Peep Laja breaks down how you can improve landing page conversions with expert reviews and heuristic analysis. MORE
To assess the State of the Conversion Optimization Industry in 2018, we gave a 26 question survey to 701 people who work in the optimization space. Does your team have a conversion optimization process that you follow? Conversion Optimizer. MORE
The best thing you can do to improve conversions is ( usually ) to get rid of as many fields as possible. When your offer matches user motivation, you get high conversions. The offer itself usually makes the biggest difference in your conversion rate. MORE
Over the holidays personal data has drawn plenty of my attention. On the one hand, we can celebrate the data rich life we live as I wrote in Living the Vida Data. On the other hand there is a constant. Industry Commentary MORE
270 Creating a social media marketing strategy designed to increase social media conversions is a wise move for any business. Grow Marketing & Sales marketing social media social media marketing MORE
LivePerson has acquired Conversable, an intelligent conversation platform for businesses, based in Austin and Dallas. “Conversational commerce is about using AI […]. The post LivePerson Acquires Conversable appeared first on SiliconHills. MORE
Whether you are trying to motivate your team, close a deal with a customer, or get funding from an investor, a casual conversation is usually a waste of your valuable time. All real business is conversations focused on creating results. Conversation for creating new possibilities. MORE
If you rely on search engine traffic, conversion optimization starts before visitors get to your site. Why sitelinks matter for conversions. Google’s own research has shown that, compared to non-branded keywords, brand keywords have a 2x higher conversion rate. MORE
Getting a conversion, no matter how minor it might be, is your goal. Grow Marketing & Sales conversion optimization conversion rates digital marketing marketing online marketing search engine optimization seo user intent MORE
Merriam-Webster defines ecology as a "branch of science concerned with the interrelationship of organisms and their environments". If ecologists were to study today's software vendors they would be fascinated not just by how the core organism functions but by the. MORE
They don’t realize that customers today are looking for relationships, meaning two-way conversations with your business. Customer conversations are easy today, through responding to customers on social media, web live chats, and interactive applications on mobile devices. MORE
Both were conducted at the SAP event, Sapphire last week but the conversations are. Two great interviewers/moderators – Dennis Howlett and David Vellante - bring out plenty of banter in these interviews about innovation and where it is coming from. Industry Commentary Innovative Business Uses of Technology MORE
However, the art and science of conversion will remain the same, as everyone will be using the same tools. The post Emotional Design for Higher Conversions appeared first on CXL. MORE
This is the fourth edition of our State of Conversion Optimization report. Skepticism or ignorance about conversion optimization affects more than the ability to prove ROI or retain clients. The trend toward youth may also hint at the increasing popularity of conversion optimization. MORE
I recently sat down with Workday’s newly minted Chief Customer Officer, Emily McEvilly and Webb Armentrout, VP of Global Services Alliances for an in-depth conversation on Workday’s services ecosystem. Workday approaches the management of their ecosystem - at the core. Cloud Computing, SaaS Outsourcing (other vendors MORE
This is especially true in digital marketing, and conversion optimization is no exception. With the help of top experts in conversion optimization, we’ve compiled an updated list of CRO myths that just won’t go away. This may be the most pervasive myth in conversion optimization. MORE
Grow Marketing & Sales conversion optimization landing pages marketing online marketingDoes your online marketing deliver real results? Often times landing pages that are designed for lead generation fall short. MORE
Now, PDF conversion is a critical capability in any startup’s document management system. Advantages of PDF Conversion. With PDF conversion capabilities, these types of frustrating business interactions can be avoided. What to Look Out for in a PDF Conversion Program. MORE
Conversion Related Topics deal architect
MARCH 20, 2019
Merriam-Webster defines ecology as a "branch of science concerned with the interrelationship of organisms and their environments". If ecologists were to study today's software vendors they would be fascinated not just by how the core organism functions but by the.
Startup Professionals Musings
JULY 6, 2019
Whether you are trying to motivate your team, close a deal with a customer, or get funding from an investor, a casual conversation is usually a waste of your valuable time. All real business is conversations focused on creating results. Conversation for creating new possibilities.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Startup Professionals Musings
OCTOBER 29, 2018
They don’t realize that customers today are looking for relationships, meaning two-way conversations with your business. Customer conversations are easy today, through responding to customers on social media, web live chats, and interactive applications on mobile devices.
deal architect
FEBRUARY 4, 2020
Cognizant is a regular at the annual WEF event in Davos, Switzerland. I requested Alan Alper, VP Corporate Marketing, keep good notes on everything he observed during this year's event. Here's an excellent ground level report - you can feel. Globalization and Technology
ReadWriteStart
FEBRUARY 24, 2020
Measuring website conversion is actually a very simple formula. Growth-hacking your company takes place as you learn to read your website conversion rates and optimize for the growth. Practice these five practical tactics for improving your website conversion rates.
deal architect
JUNE 29, 2013
There are billions of unrecorded conversations every day, and the people having them don’t even have the decency to permalink them." "You know what’s really outrageous?
deal architect
JANUARY 27, 2020
I recently sat down with Workday’s newly minted Chief Customer Officer, Emily McEvilly and Webb Armentrout, VP of Global Services Alliances for an in-depth conversation on Workday’s services ecosystem. Workday approaches the management of their ecosystem - at the core. Cloud Computing, SaaS Outsourcing (other vendors
YFS Magazine
JULY 29, 2017
Here are four smart ways to boost website conversions. Grow Marketing & Sales company website conversion optimization conversion rates website analytics website design website development
Startup Professionals Musings
JULY 3, 2017
Whether you are trying to motivate your team, close a deal with a customer, or get funding from an investor, a casual conversation is usually a waste of your valuable time. All real business is conversations focused on creating results. Conversation for creating new possibilities.
deal architect
JANUARY 22, 2020
Part 2 of my conversation with Francine McKenna. Part 1 focused on independence issues at accounting firms. The world has done over a million ERP, CRM, other enterprise software projects. With cloud implementations, it's like a second wave of projects. Outsourcing (IBM, Accenture, EDS
Startup Professionals Musings
MAY 16, 2013
Whether you are trying to motivate your team, close a deal with a customer, or get funding from an investor, a casual conversation is usually a waste of your valuable time. All real business is conversations focused on creating results. Conversation for creating new possibilities.
YFS Magazine
JANUARY 3, 2019
Grow Marketing & Sales conversion optimization landing pages marketing online marketingDoes your online marketing deliver real results? Often times landing pages that are designed for lead generation fall short.
YFS Magazine
FEBRUARY 9, 2019
Editor Picks Grow Marketing & Sales conversational marketing marketingBy YFS Magazine. Nobody starts out automatically caring about your products or services. They care about how you can make a difference in their lives.
deal architect
FEBRUARY 17, 2020
Zoho is a remarkably different enterprise software company. It has no VC investment, it has an inbound, web-centric sales model which allows it to reverse the industry spend on sales/marketing v. product , it runs its own data centers, it. Cloud Computing, SaaS Globalization and Technology Sustainability, Green Computing
YoungUpstarts
NOVEMBER 13, 2019
Conversation intelligence refers to the process of understanding what happens during the communication process that some deals lead to closed and successful deals while others do not. Having a conversation intelligence platform gives the power to improve customer satisfaction.
YFS Magazine
MAY 23, 2018
If you're consistent with both your content and testing, you’ll see conversions go up, and you’ll become an authority in your niche along the way. Grow Marketing & Sales company website conversion optimization e-commerce marketing
ConversionXL
JULY 13, 2019
The best thing you can do to improve conversions is ( usually ) to get rid of as many fields as possible. When your offer matches user motivation, you get high conversions. The offer itself usually makes the biggest difference in your conversion rate.
ConversionXL
APRIL 12, 2018
There are many ways to optimize a landing page for higher conversions. On this episode of The Pe:p Show, conversion optimization champion Peep Laja breaks down how you can improve landing page conversions with expert reviews and heuristic analysis.
ConversionXL
JULY 7, 2019
Here’s how to increase the conversion rate of your ecommerce site. What’s a good ecommerce conversion rate? Don’t worry about “average” ecommerce conversion rates. A good conversion rate is one that’s better than what you have right now.
ConversionXL
MAY 2, 2019
Two percent is the average conversion rate for ecommerce sites. While every site is different—and you’ll benefit far more by focusing on your conversion rate—that’s where most sites are today. But what if a 2% conversion rate isn’t enough to stay profitable?
View from Seed
FEBRUARY 7, 2019
The post A Conversation with 2020 Presidential Candidate Andrew Yang appeared first on NextView Ventures. Exploring The Everyday is an interview series exploring interesting individuals or companies who are trying to make an impact on the lives of everyday people.
ConversionXL
OCTOBER 6, 2015
Every industry is plagued by myths, misunderstanding and half truths – and conversion optimization is no different. With the help of some of the top experts in conversion optimization, here is a list of the 7 most poisonous conversion optimization myths: 1.
deal architect
OCTOBER 22, 2018
Oracle OpenWorld kicks off this morning. I am not going this year but I checked in last week with Steve Miranda, Executive Vice President, Oracle Applications Product Development about what we can expect to hear about applications. I did not. Enterprise Software (IBM, Microsoft, Oracle, SAP
ConversionXL
JULY 20, 2019
Once you perfect your ecommerce email marketing strategy, conversions will soar. Segment your audience using real-world data to deliver a personalized email and increase conversions. ” They got a great conversion from that.
deal architect
JANUARY 21, 2020
Francine McKenna is a prolific commentator on the accounting, audit, and corporate governance issues affecting public and pre-IPO private companies. Since 2006, McKenna has been an investigative reporter and feature writer for publications including Dow Jones MarketWatch, Forbes, American Banker, Enterprise Software (IBM, Microsoft, Oracle, SAP) Industry Commentary Outsourcing (IBM, Accenture, EDS
YoungUpstarts
SEPTEMBER 24, 2019
When it comes to the aspect of conversion, what we need to do is to delve into some of its foundational concepts first. All in all, the conversion is considered when a marketing strategy finally results in a potential customer becoming a customer.
ConversionXL
DECEMBER 4, 2019
This is the fourth edition of our State of Conversion Optimization report. Skepticism or ignorance about conversion optimization affects more than the ability to prove ROI or retain clients. The trend toward youth may also hint at the increasing popularity of conversion optimization.
YFS Magazine
APRIL 22, 2019
Creating a social media marketing strategy designed to increase social media conversions is a wise move for any business. Grow Marketing & Sales marketing social media social media marketing
ConversionXL
MAY 4, 2017
Once you have them, you can focus on building out the conversion optimization team and asking for a greater investment in the program. They don’t care about conversion rates, they care about the extra profit that brings in. Testing in an enterprise is truly a team sport.
ConversionXL
DECEMBER 12, 2018
To assess the State of the Conversion Optimization Industry in 2018, we gave a 26 question survey to 701 people who work in the optimization space. Does your team have a conversion optimization process that you follow? Conversion Optimizer.
ConversionXL
NOVEMBER 9, 2015
If we’re supposed to optimize what’s closest to the money, what is the value in optimizing for micro-conversions? What Are Micro-Conversions? Micro-conversions, depending on your business-type, could be any of the following: Viewing your “Request a Quote” page.
ConversionXL
OCTOBER 4, 2017
However, the art and science of conversion will remain the same, as everyone will be using the same tools. The post Emotional Design for Higher Conversions appeared first on CXL.
YFS Magazine
DECEMBER 14, 2015
Getting a conversion, no matter how minor it might be, is your goal. Grow Marketing & Sales conversion optimization conversion rates digital marketing marketing online marketing search engine optimization seo user intent
ConversionXL
SEPTEMBER 6, 2018
If you rely on search engine traffic, conversion optimization starts before visitors get to your site. Why sitelinks matter for conversions. Google’s own research has shown that, compared to non-branded keywords, brand keywords have a 2x higher conversion rate.
The Startup Magazine
AUGUST 29, 2019
Now, PDF conversion is a critical capability in any startup’s document management system. Advantages of PDF Conversion. With PDF conversion capabilities, these types of frustrating business interactions can be avoided. What to Look Out for in a PDF Conversion Program.
ConversionXL
DECEMBER 4, 2019
This is the fourth edition of our State of Conversion Optimization report. Skepticism or ignorance about conversion optimization affects more than the ability to prove ROI or retain clients. The trend toward youth may also hint at the increasing popularity of conversion optimization.
deal architect
MAY 24, 2011
Both were conducted at the SAP event, Sapphire last week but the conversations are. Two great interviewers/moderators – Dennis Howlett and David Vellante - bring out plenty of banter in these interviews about innovation and where it is coming from. Industry Commentary Innovative Business Uses of Technology
Grasshopper Herder
NOVEMBER 23, 2016
Nothing is worse that seeing an entrepreneur abandon a potentially good idea because they ran a landing page test and found a low (or zero) % conversion rate. Here are a few things to check when our conversion rate looks so low that we’re considering abandoning an idea. The post 6 Reasons Your Conversion Rate is Zero appeared first on GrasshopperHerder.com.
SiliconHills
OCTOBER 1, 2018
LivePerson has acquired Conversable, an intelligent conversation platform for businesses, based in Austin and Dallas. “Conversational commerce is about using AI […]. The post LivePerson Acquires Conversable appeared first on SiliconHills.
ConversionXL
OCTOBER 23, 2019
This is especially true in digital marketing, and conversion optimization is no exception. With the help of top experts in conversion optimization, we’ve compiled an updated list of CRO myths that just won’t go away. This may be the most pervasive myth in conversion optimization.
deal architect
JANUARY 2, 2014
Over the holidays personal data has drawn plenty of my attention. On the one hand, we can celebrate the data rich life we live as I wrote in Living the Vida Data. On the other hand there is a constant. Industry Commentary
ConversionXL
JUNE 26, 2019
In light of this, I want to share strategies—based on our research and experimentation, not just assumptions—that have proven to increase conversions, donations, and revenue. Offer a free gift for a specific giving level to drive up conversions. The conversion rate is low.
Women Entrepreneurs Can
MARCH 12, 2020
In a perfect world, the definition would be along these lines: “A basic and easy way to generate leads and increase conversions.” To make conversions stick, you’ve got to ensure you hit the core principles of online registrations. Do your registration forms make conversions?
Let's personalize your content