Effective Marketing Today Begins With A Conversation

Startup Professionals Musings

They don’t realize that customers today are looking for relationships, meaning two-way conversations with your business. Customer conversations are easy today, through responding to customers on social media, web live chats, and interactive applications on mobile devices.

Unrecorded conversations

deal architect

There are billions of unrecorded conversations every day, and the people having them don’t even have the decency to permalink them." "You know what’s really outrageous?

Startups Need To Capitalize On Every Conversation

Startup Professionals Musings

Whether you are trying to motivate your team, close a deal with a customer, or get funding from an investor, a casual conversation is usually a waste of your valuable time. All real business is conversations focused on creating results. Conversation for creating new possibilities.

4 Proven Ways To Increase Website Conversions

YFS Magazine

Here are four smart ways to boost website conversions. Grow Marketing & Sales company website conversion optimization conversion rates website analytics website design website development

Applications at Oracle Open World: a conversation with Steve Miranda

deal architect

Oracle OpenWorld kicks off this morning. I am not going this year but I checked in last week with Steve Miranda, Executive Vice President, Oracle Applications Product Development about what we can expect to hear about applications. I did not. Enterprise Software (IBM, Microsoft, Oracle, SAP

Denver: Conversation With Chris Sacca

Feld Thoughts

The post Denver: Conversation With Chris Sacca appeared first on Feld Thoughts. Chris Sacca (Founder and Chairman Lowercase Capital and star of ABC’s Shark Tank) is in Denver on Tuesday 10/25 at Galvanize from 5:00 PM – 8:30 PM to support Hillary Clinton. Chris has been a friend for many years, is a remarkable investor, and a super compelling speaker.

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LivePerson Acquires Conversable

SiliconHills

LivePerson has acquired Conversable, an intelligent conversation platform for businesses, based in Austin and Dallas. “Conversational commerce is about using AI […]. The post LivePerson Acquires Conversable appeared first on SiliconHills.

Defining DevOps Through Conversation

Feld Thoughts

Later, the full group headed to Bacaro for more casual conversations around DevOps. The post Defining DevOps Through Conversation appeared first on Feld Thoughts. Last week our portfolio company, JumpCloud - who is deep in the DevOps market with their automated cloud server management product – hosted the first annual DevOps conference here in Boulder. It was a huge success – we had over 200 people show up and engage in a full day of deep discussions on DevOps.

How To Increase E-Commerce Conversion Rates

YFS Magazine

If you're consistent with both your content and testing, you’ll see conversions go up, and you’ll become an authority in your niche along the way. Grow Marketing & Sales company website conversion optimization e-commerce marketing

For Entrepreneurs, Conversations Are All Business

Startup Professionals Musings

Whether you are trying to motivate your team, close a deal with a customer, or get funding from an investor, a casual conversation is usually a waste of your valuable time. All real business is conversations focused on creating results. Conversation for creating new possibilities.

A Conversation With Jerry Colonna About Life

Feld Thoughts

The post A Conversation With Jerry Colonna About Life appeared first on Feld Thoughts. Of all the podcast interviews I’ve done over the years, I think the one I recently did with Jerry Colonna on his Reboot podcast series is my favorite. In the podcast show notes, Jerry links to a fun post by Fred Wilson titled Sixteen Years Ago (which is now 19 years ago…) We’ve known each other for a very long time and I treasure Jerry as one of my best friends on this planet.

9 Proven Strategies Your Small Business Can Use to Increase Engagement and Conversion Rates

crowdSPRING Blog

If you design your lead generation forms well, you can watch your conversion rates quickly skyrocket. Let’s take a look at how your small business or startup can optimize lead generations forms to significantly improve conversions and increase sales. What is a conversion form?

Your Online Forms Can Unlock The Key To Conversions

YoungUpstarts

If you’re a marketer, you live and breathe conversion rates. But what might be the single-most important factor when determining a campaign’s conversion rate might not be the most apparent: online forms. There’s too much at stake to leave your conversion rates to chance.

7 Poisonous Conversion Optimization Myths

ConversionXL

Every industry is plagued by myths, misunderstanding and half truths – and conversion optimization is no different. With the help of some of the top experts in conversion optimization, here is a list of the 7 most poisonous conversion optimization myths: 1.

Optimizing Mobile Forms for More Conversions—and a Competitive Advantage

ConversionXL

Done right, optimized mobile forms can deliver more than an increased conversion rate: They can become a competitive advantage—a reason users choose to fill out a form on your site. Indeed, there may be times when increasing form fields boosts conversion rates.).

[Review] Conversational Capital

YoungUpstarts

By now, many would’ve heard of buzz and viral marketing , experiential marketing , and the art of conversational marketing. Enter “ Conversational Capital “, a book written by Bertrand Cesvet, Tony Babinski, and Eric Alper from experiential brand collective SID LEE.

Enhancing the Co-founder Equity Split Conversation

Gust

The post Enhancing the Co-founder Equity Split Conversation appeared first on The Gust Blog. Today we’re proud to release an updated Co-founder Equity Split tool.

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Getting The Compensation Conversation Right

Feld Thoughts

A couple of additional points: 1) Even if the candidate has expressed salary requirements during the screening process or during your discussions, I strongly recommend you have this written conversation as the final step before you make an offer. For example, perhaps your conversations along the way changed their perspective on salary requirements for the position. Chris Moody , president and COO of Gnip, is back with a guest post in his Moody on Management series.

6 Reasons Your Conversion Rate is Zero

Grasshopper Herder

Nothing is worse that seeing an entrepreneur abandon a potentially good idea because they ran a landing page test and found a low (or zero) % conversion rate. Here are a few things to check when our conversion rate looks so low that we’re considering abandoning an idea. The post 6 Reasons Your Conversion Rate is Zero appeared first on GrasshopperHerder.com.

Improve Conversions with Website Reviews

ConversionXL

There are many ways to optimize a landing page for higher conversions. On this episode of The Pe:p Show, conversion optimization champion Peep Laja breaks down how you can improve landing page conversions with expert reviews and heuristic analysis.

How to Get Organizational Buy-in for Conversion Optimization

ConversionXL

Once you have them, you can focus on building out the conversion optimization team and asking for a greater investment in the program. They don’t care about conversion rates, they care about the extra profit that brings in. Testing in an enterprise is truly a team sport.

Up Close and Personal: Conversations on Entrepreneurship and Mental Health

Feld Thoughts

The post Up Close and Personal: Conversations on Entrepreneurship and Mental Health appeared first on Feld Thoughts.

Turning Office Small Talk Into Smart Conversation

The Startup Magazine

Small talk is seen as an essential part of daily life and common to office conversation. But, while small talk is necessary, the real skill is learning how to quickly move the conversation into an area that really matters. It is easy to start a conversation but harder to listen!

Will User Intent Replace The Conversion Funnel?

YFS Magazine

Getting a conversion, no matter how minor it might be, is your goal. Grow Marketing & Sales conversion optimization conversion rates digital marketing marketing online marketing search engine optimization seo user intent

How to Use LinkedIn to Generate Sales Conversations

Duct Tape Marketing

How to Use LinkedIn to Generate Sales Conversations written by John Jantsch read more at Duct Tape Marketing. Combined with the text below you should have a pretty good feel for how to use LinkedIn to generate sales conversations. Does your profile create conversation?

6 Mobile App Design Tips To Improve Conversions

YFS Magazine

Mobile app design plays a crucial role in delivering higher conversions. Keep the following design tips in mind to boost your mobile app conversion rates. Grow Technology appreneur mobile app mobile app design mobile app development mobile app marketing

Should You Optimize for Micro-Conversions?

ConversionXL

If we’re supposed to optimize what’s closest to the money, what is the value in optimizing for micro-conversions? What Are Micro-Conversions? Micro-conversions, depending on your business-type, could be any of the following: Viewing your “Request a Quote” page.

How to Curate Sitelinks to Increase Conversions

ConversionXL

If you rely on search engine traffic, conversion optimization starts before visitors get to your site. Why sitelinks matter for conversions. Google’s own research has shown that, compared to non-branded keywords, brand keywords have a 2x higher conversion rate.

7 Questions You Should Ask Yourself To Improve Conversion Rates

YFS Magazine

Run each page through these questions, make necessary
 changes, and then watch your conversion rate begin to slowly climb. Grow Marketing & Sales marketing e-commerce online business company website conversion rates conversion optimization

Emotional Design for Higher Conversions

ConversionXL

However, the art and science of conversion will remain the same, as everyone will be using the same tools. The post Emotional Design for Higher Conversions appeared first on CXL.

Two innovation conversations

deal architect

Both were conducted at the SAP event, Sapphire last week but the conversations are. Two great interviewers/moderators – Dennis Howlett and David Vellante - bring out plenty of banter in these interviews about innovation and where it is coming from. Industry Commentary Innovative Business Uses of Technology

Six Nudges: Creating A Sense Of Urgency For Higher Conversion Rates!

Occam's Razor

I mean developing and inserting a subtle collection of gentle nudges that can help increase the conversion rate by a statistically significant amount. Go look at your ecommerce conversion rate. It shows you how often you win. :) Your overall conversion rate is likely to be around 2%.

Making Remote Work, Work: Conversations Are The Key

YoungUpstarts

by Stacey Engle, executive vice president at Fierce Conversations. And most of these have to do with the role of conversations in any arrangement. Continuous Conversations are Key. . It can be hard to find a way to chime in once a conversation really gets going.

Time to evolve the NSA conversation

deal architect

Over the holidays personal data has drawn plenty of my attention. On the one hand, we can celebrate the data rich life we live as I wrote in Living the Vida Data. On the other hand there is a constant. Industry Commentary

How To Master The Art Of Conversation In Business

YFS Magazine

Conversations matter. They are the life blood of business relationships. Lead client relations communication networking networking events personal development

Dealing With The Most Difficult People And Conversations At Work

YoungUpstarts

Lee, author of “ We Need To Talk: Your Guide to Challenging Business Conversations “ “We need to talk.”. People avoid the most difficult conversations, usually because they simply aren’t good at them having never learned how to do it effectively. by Andrea J.

Does “Going Viral” Actually Result in More Conversions?

ConversionXL

Of course, going viral will get you more conversions. More people are flooding to your site, which means conversions will increase. However, giving your product away for free will increase your conversions, too. If you want growth , you need awareness and conversion optimization.

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Improving checkout conversion

The Equity Kicker

Another way of looking at this data is to say that poor conversion of the checkout pages increase customer acquisition costs by 100-400%. Think about the chart above for a moment.

Ten Connecting Conversations That Help THIRTEENERS Succeed

YoungUpstarts

Their success comes down to the conversations that take place every day between employees and their leaders. Business — all business — is actually just a network of interconnected conversations. In too many companies, these conversations are destructive.

How Typography Affects Conversions and Sales

crowdSPRING Blog

Neil Patel created a helpful infographic (below) that explains good/bad practices when it comes to typography and conversions. Related posts: Website Traffic or Conversions: Which Is More Important? Increasing Conversions Using Google Website Optimizer.

13 Proven Ways To Optimize Small Business Website Conversions

crowdSPRING Blog

Marketing and branding Small business call to action friction internet marketing web design website conversion website designAmericans are in love with the Internet. Recently, the Pew Research Center revealed that 8-in-10 Americans shop online. And 9-in-10 Americans are online in some form.

18 Cognitive Biases You Can Use for Conversion Optimization

ConversionXL

How it affects you and how to use it: If your first encounter with A/B testing is a button color change that increased conversions (that’s your anchor), you’ll be less likely to try other A/B tests, especially radical redesigns. Next, make it easy for people to start those conversations (e.g.

Ten Conversations That Are Undermining Your Strategy And Killing Performance

YoungUpstarts

Did you know that the business world, in general, is a vast network of interrelated conversations? What this means is that the conversations that take place between your team members are incredibly important. Most of these conversations aren’t visible to leaders.