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Startups Need To Capitalize On Every Conversation

Startup Professionals Musings

Whether you are trying to motivate your team, close a deal with a customer, or get funding from an investor, a casual conversation is usually a waste of your valuable time. All real business is conversations focused on creating results. Conversation for creating new possibilities.

7 Poisonous Conversion Optimization Myths


Every industry is plagued by myths, misunderstanding and half truths – and conversion optimization is no different. With the help of some of the top experts in conversion optimization, here is a list of the 7 most poisonous conversion optimization myths: 1.

How to Write Blog Posts that Increase Conversion Rate?

Blogtrepreneur | Entrepreneur Blog

These 8 tips are sure to help you increase that conversion rate. A load time even one second longer equates to a 7% reduction in conversions. These are some of the most effective ways we’ve found of increasing your conversion rate.

How to Get Organizational Buy-in for Conversion Optimization


Once you have them, you can focus on building out the conversion optimization team and asking for a greater investment in the program. They don’t care about conversion rates, they care about the extra profit that brings in. Testing in an enterprise is truly a team sport.

Will User Intent Replace The Conversion Funnel?

YFS Magazine

Getting a conversion, no matter how minor it might be, is your goal. Grow Marketing & Sales conversion optimization conversion rates digital marketing marketing online marketing search engine optimization seo user intent

6 Reasons Your Conversion Rate is Zero

Grasshopper Herder

Nothing is worse that seeing an entrepreneur abandon a potentially good idea because they ran a landing page test and found a low (or zero) % conversion rate. Here are a few things to check when our conversion rate looks so low that we’re considering abandoning an idea. The post 6 Reasons Your Conversion Rate is Zero appeared first on

18 Cognitive Biases You Can Use for Conversion Optimization


How it affects you and how to use it: If your first encounter with A/B testing is a button color change that increased conversions (that’s your anchor), you’ll be less likely to try other A/B tests, especially radical redesigns. Next, make it easy for people to start those conversations (e.g.

Up Close and Personal: Conversations on Entrepreneurship and Mental Health

Feld Thoughts

The post Up Close and Personal: Conversations on Entrepreneurship and Mental Health appeared first on Feld Thoughts.

Conversion: The Most Important Internet Metric of All (Revisited)

The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. Yet despite the remarkable power of this metric, it is alarming how few companies today truly understand conversion and how to optimize it. Conversion Rate” is a misleading term.

9 Conversion Rate Optimization Principles to Get You Started (If You Can’t Test)


According to Google Trends , the term “conversion rate optimization” is an official “breakout”, meaning “searches for that phrase have jumped by +5,000 percent” over the last few years. seconds , every second saved increased their overall conversions by 2%.

17 Obscure Persuasion Techniques for Conversion Optimization


Perhaps you’ve even read our 18 Cognitive Biases You Can Use for Conversion Optimization and realized that you are definitely not dealing with rational visitors. There are many other, lesser known persuasion techniques that you can use to increase your conversion rate.

A Conversation With Jerry Colonna About Life

Feld Thoughts

The post A Conversation With Jerry Colonna About Life appeared first on Feld Thoughts. Of all the podcast interviews I’ve done over the years, I think the one I recently did with Jerry Colonna on his Reboot podcast series is my favorite. In the podcast show notes, Jerry links to a fun post by Fred Wilson titled Sixteen Years Ago (which is now 19 years ago…) We’ve known each other for a very long time and I treasure Jerry as one of my best friends on this planet.

53 Top Conversion Optimization Tools Reviewed by Experts


Whether you’re a conversion optimization agency, consultant, or in-house at a startup or enterprise, investing in the right conversion optimization tool is a big decision. You can, for example, isolate the conversion rate for all visitors who played the video you’re testing.

Conversion Rate Optimization: How to Actually Convert the Traffic on Your Site?

Blogtrepreneur | Entrepreneur Blog

The post Conversion Rate Optimization: How to Actually Convert the Traffic on Your Site? Blog & Grow Business How To adsense conversion rate online revenue

Should You Optimize for Micro-Conversions?


If we’re supposed to optimize what’s closest to the money, what is the value in optimizing for micro-conversions? What Are Micro-Conversions? Micro-conversions, depending on your business-type, could be any of the following: Viewing your “Request a Quote” page.

How Habits Are Sabotaging Your Conversions (and How to Fix It)


What Do Habits Have to Do with Conversion Rate Optimization? Traditionally, optimizers have been taught to optimize for the initial conversion. The post How Habits Are Sabotaging Your Conversions (and How to Fix It) appeared first on ConversionXL.

6 Conversion Rate Optimization Case Studies With Surprising Results


In the world of conversion optimization it’s always a good idea to keep your eyes open for case studies that you can learn from, adapt to your needs and go test it. s Responsive Redesign Boost Conversions by 20%. How Truckers Report Improved Landing Page Conversions by 79.3%.

Initial Conversation with a CTO or Technical Advisor


Are you a non-technical startup founder who’s about to go have a conversation with a Chief Technical Officer (CTO) or Technical advisory type person? Of course, when you go to have this conversation be prepared.

CTO 104

Increasing Conversion Rates On Online Advertising

Blogtrepreneur | Entrepreneur Blog

With each and every online ad that goes live, there lives a single purpose: increase conversion rates. You need to start thinking like them to really hit that sweet spot and increase conversions. How To advertising conversion rate optimization conversion rates online advertising

How To Master The Art Of Conversation In Business

YFS Magazine

Conversations matter. They are the life blood of business relationships. Lead client relations communication networking networking events personal development

Boulder Conversations at the Boulder History Museum on Wed 2/12/14

Feld Thoughts

As a relative youngster (I’ve only been here since 1995) it was especially humbling to be asked to part of the “ Boulder Conversations with Extraordinary People” Speaker Series.

5 Popular eCommerce Trends That Might Be Costing You Conversions


What if they were holding back your conversion rate? To help you fix these leaks in your conversions, I’ve listed some eCommerce trends that might be a liability to your website. And probably lost conversions too. And there goes your conversion.

When Conversion Optimization Best Practices Fail


There are many, many, many lists of conversion optimization best practices. Sliders are perhaps the most universally despised design trend by conversion optimizers. Here, the video clocks in at more than four minutes, potentially losing users and conversions.

Website Redesign for Higher Conversions? Tread Lightly


Your conversion rate is not what it could be – and you know you need to do something about it. If you just go ahead and redesign your site, chances are that it will fail – conversions / revenue per visitor actually go down. Before redesign, conduct full conversion research.

17 No-Fail Conversation Starters

Inc Startups

It's easy to network at conferences if you memorize these sure-fire opening lines

The 8 Most Uncomfortable Conversations You'll Have as an Entrepreneur

Inc Startups

You'll have these conversations at your company at some point, whether you want to or not

The 2016 State of Conversion Optimization Report


In this 2016 State of Conversion Optimization Report, we gave a 48 question survey to 722 people who work in the optimization space. Without further ado, here are our findings from the 2016 State of Conversion Optimization Report. The average salary of conversion optimizers was $71,340.

The Science of Familiarity: How to Increase Conversions by Being Completely Unoriginal


That means it has a major impact on conversions as well. Takeaway: Simplicity really is the key to conversion. The average conversion rate for the Top 500 is 3.32% compared to Amazon’s average of 13% (nearly quadruple). Do you remember when Slack launched last year?

Improve Your Conversational Skills in 4 Easy Steps

Inc Startups

A fail-safe plan to avoid turning into a conversation hog. The Inc.

How Typography Affects Conversions and Sales

crowdSPRING Blog

Neil Patel created a helpful infographic (below) that explains good/bad practices when it comes to typography and conversions. Related posts: Website Traffic or Conversions: Which Is More Important? Increasing Conversions Using Google Website Optimizer.

What’s a Good Conversion Rate? [Rant]


Conversion rates are highly contextual. The average conversion rate of a site selling $10,000 diamond rings vs an ecommerce site selling $2 trinkets is going to be vastly different. Even if you compare conversion rates of sites in the same industry, it’s still not apples to apples. So will knowing Amazon conversion stats help you in any way? Conversion rate of other websites has no impact on your business since it’s not something that you control.

Does Offering More Choices Actually Tank Conversions?


What does that mean for conversions, though? While this doesn’t necessarily apply directly conversion optimization, know that the more trivial choices you, as a human, make, the worse you are for it. Does having too many options really reduce conversions?

How To Sell Conversion Rate Optimization To Your Boss


Here’s something that won’t come as a shock to people who work for big companies: not everyone is on-board with the idea of conversion optimization and testing. You’re actively doing conversion testing. Always show revenue gains , not conversion increase percentages.

6 Ways to Use Clarity to Improve Your Conversion Rate


And it’s hurting your conversions in surprising ways. Similarly, Marketing Experiments created this conversion formula , which puts a focus clarity as well… C = 4m + 3v + 2(i-f) – 2a. Here’s what each letter represents… C = Probability of conversion.

3 Things Beginning Conversion Optimizers Completely Miss The Mark On


When most beginners start with conversion rate optimization, they get carried away by the rosy picture of A/B testing. There are three areas specifically that I’ve found beginning conversion rate optimizers completely miss the mark on. Blog Landing Pages Conversion Optimization

5 Memorable Lead Magnets Guaranteed to Increase Your Conversions

Duct Tape Marketing

5 Memorable Lead Magnets Guaranteed to Increase Your Conversions written by Guest Post read more at Duct Tape Marketing. Lead Conversion Jay Pitkänen“Subscribe to our newsletter!” ” You’ve probably run into this pop-up form more than a few times.

What Does the Future Hold for Conversion Optimization?


Similarly, conversion optimization moves quickly. Conversion is expanding beyond just the core user experience. Conversion Optimization as a Mainstream Discipline. It looks like conversion optimization as a skill will also be embedded in many other traditional disciplines.

7 Questions You Should Ask Yourself To Improve Conversion Rates

YFS Magazine

Run each page through these questions, make necessary
 changes, and then watch your conversion rate begin to slowly climb. Grow Marketing & Sales marketing e-commerce online business company website conversion rates conversion optimization

Do You Make These Dreadful Mistakes in Your Conversations?

Inc Startups

Conversation is an art, and most of what we need to do it right can be learned

How to Recognize Great Conversion Optimization People


If those blog posts with “a checklist of 100 things to increase conversions” really would be all that are needed, we wouldn’t need optimizers. You can’t be a good optimizer if you’re not skilled in the art and science of conversion optimization.