12 Types Of Conversations Needed To Grow A Business

Startup Professionals Musings

Whether you are trying to motivate your team, close a deal with a customer, or get funding from an investor, a casual conversation is usually a waste of your valuable time. All real business is conversations focused on creating results. Conversation for creating new possibilities.

Startups Need To Capitalize On Every Conversation

Startup Professionals Musings

Whether you are trying to motivate your team, close a deal with a customer, or get funding from an investor, a casual conversation is usually a waste of your valuable time. All real business is conversations focused on creating results. Conversation for creating new possibilities.

7 Poisonous Conversion Optimization Myths

ConversionXL

Every industry is plagued by myths, misunderstanding and half truths – and conversion optimization is no different. With the help of some of the top experts in conversion optimization, here is a list of the 7 most poisonous conversion optimization myths: 1.

How to Get Organizational Buy-in for Conversion Optimization

ConversionXL

Once you have them, you can focus on building out the conversion optimization team and asking for a greater investment in the program. They don’t care about conversion rates, they care about the extra profit that brings in. Testing in an enterprise is truly a team sport.

Will User Intent Replace The Conversion Funnel?

YFS Magazine

Getting a conversion, no matter how minor it might be, is your goal. Grow Marketing & Sales conversion optimization conversion rates digital marketing marketing online marketing search engine optimization seo user intent

How to Eliminate Distractions and Increase Conversions

ConversionXL

Conversion optimizers are in the business of attention management, just like magicians. What does any of this have to do with increasing your conversion rate? Once they get to checkout screen, you shouldn’t have ANYTHING on the page that doesn’t directly contribute to conversion.”

18 Cognitive Biases You Can Use for Conversion Optimization

ConversionXL

How it affects you and how to use it: If your first encounter with A/B testing is a button color change that increased conversions (that’s your anchor), you’ll be less likely to try other A/B tests, especially radical redesigns. Next, make it easy for people to start those conversations (e.g.

Conversion: The Most Important Internet Metric of All (Revisited)

abovethecrowd.com

The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. Yet despite the remarkable power of this metric, it is alarming how few companies today truly understand conversion and how to optimize it. Conversion Rate” is a misleading term.

How to Optimize Videos for Conversions

ConversionXL

But does video help increase conversions? Similarly, Vidyard found that 70% of marketers claim video produces more conversions than any other content. Shoeline.com improved their conversion rate by 44% for product pages by adding videos. How do you measure conversations?

A Conversation With Jerry Colonna About Life

Feld Thoughts

The post A Conversation With Jerry Colonna About Life appeared first on Feld Thoughts. Of all the podcast interviews I’ve done over the years, I think the one I recently did with Jerry Colonna on his Reboot podcast series is my favorite. In the podcast show notes, Jerry links to a fun post by Fred Wilson titled Sixteen Years Ago (which is now 19 years ago…) We’ve known each other for a very long time and I treasure Jerry as one of my best friends on this planet.

53 Top Conversion Optimization Tools Reviewed by Experts

ConversionXL

Whether you’re a conversion optimization agency, consultant, or in-house at a startup or enterprise, investing in the right conversion optimization tool is a big decision. You can, for example, isolate the conversion rate for all visitors who played the video you’re testing.

9 Conversion Rate Optimization Principles to Get You Started (If You Can’t Test)

ConversionXL

According to Google Trends , the term “conversion rate optimization” is an official “breakout”, meaning “searches for that phrase have jumped by +5,000 percent” over the last few years. seconds , every second saved increased their overall conversions by 2%.

17 Obscure Persuasion Techniques for Conversion Optimization

ConversionXL

Perhaps you’ve even read our 18 Cognitive Biases You Can Use for Conversion Optimization and realized that you are definitely not dealing with rational visitors. There are many other, lesser known persuasion techniques that you can use to increase your conversion rate.

6 Conversion Rate Optimization Case Studies With Surprising Results

ConversionXL

In the world of conversion optimization it’s always a good idea to keep your eyes open for case studies that you can learn from, adapt to your needs and go test it. s Responsive Redesign Boost Conversions by 20%. How Truckers Report Improved Landing Page Conversions by 79.3%.

How to Write Blog Posts that Increase Conversion Rate?

Blogtrepreneur | Entrepreneur Blog

These 8 tips are sure to help you increase that conversion rate. A load time even one second longer equates to a 7% reduction in conversions. These are some of the most effective ways we’ve found of increasing your conversion rate.

Should You Optimize for Micro-Conversions?

ConversionXL

If we’re supposed to optimize what’s closest to the money, what is the value in optimizing for micro-conversions? What Are Micro-Conversions? Micro-conversions, depending on your business-type, could be any of the following: Viewing your “Request a Quote” page.

Initial Conversation with a CTO or Technical Advisor

SoCal CTO

Are you a non-technical startup founder who’s about to go have a conversation with a Chief Technical Officer (CTO) or Technical advisory type person? Of course, when you go to have this conversation be prepared.

CTO 104

How Habits Are Sabotaging Your Conversions (and How to Fix It)

ConversionXL

What Do Habits Have to Do with Conversion Rate Optimization? Traditionally, optimizers have been taught to optimize for the initial conversion. The post How Habits Are Sabotaging Your Conversions (and How to Fix It) appeared first on ConversionXL.

5 Popular eCommerce Trends That Might Be Costing You Conversions

ConversionXL

What if they were holding back your conversion rate? To help you fix these leaks in your conversions, I’ve listed some eCommerce trends that might be a liability to your website. And probably lost conversions too. And there goes your conversion.

Boulder Conversations at the Boulder History Museum on Wed 2/12/14

Feld Thoughts

As a relative youngster (I’ve only been here since 1995) it was especially humbling to be asked to part of the “ Boulder Conversations with Extraordinary People” Speaker Series.

When Conversion Optimization Best Practices Fail

ConversionXL

There are many, many, many lists of conversion optimization best practices. Sliders are perhaps the most universally despised design trend by conversion optimizers. Here, the video clocks in at more than four minutes, potentially losing users and conversions.

Website Redesign for Higher Conversions? Tread Lightly

ConversionXL

Your conversion rate is not what it could be – and you know you need to do something about it. If you just go ahead and redesign your site, chances are that it will fail – conversions / revenue per visitor actually go down. Before redesign, conduct full conversion research.

How To Sell Conversion Rate Optimization To Your Boss

ConversionXL

Here’s something that won’t come as a shock to people who work for big companies: not everyone is on-board with the idea of conversion optimization and testing. You’re actively doing conversion testing. Always show revenue gains , not conversion increase percentages.

Funnel Analysis: Finding and Fixing Conversion Problems with Google Analytics

ConversionXL

The conversion funnel is the most important part of every e-Commerce website. The visitor initiates his journey through the conversion funnel, but he never completes it. Otherwise, your conversion ratios and Funnel Visualization data will make no sense.

3 Things Beginning Conversion Optimizers Completely Miss The Mark On

ConversionXL

When most beginners start with conversion rate optimization, they get carried away by the rosy picture of A/B testing. There are three areas specifically that I’ve found beginning conversion rate optimizers completely miss the mark on. Blog Landing Pages Conversion Optimization

The Science of Familiarity: How to Increase Conversions by Being Completely Unoriginal

ConversionXL

That means it has a major impact on conversions as well. Takeaway: Simplicity really is the key to conversion. The average conversion rate for the Top 500 is 3.32% compared to Amazon’s average of 13% (nearly quadruple). Do you remember when Slack launched last year?

How Typography Affects Conversions and Sales

crowdSPRING Blog

Neil Patel created a helpful infographic (below) that explains good/bad practices when it comes to typography and conversions. Related posts: Website Traffic or Conversions: Which Is More Important? Increasing Conversions Using Google Website Optimizer.

What’s a Good Conversion Rate? [Rant]

ConversionXL

Conversion rates are highly contextual. The average conversion rate of a site selling $10,000 diamond rings vs an ecommerce site selling $2 trinkets is going to be vastly different. Even if you compare conversion rates of sites in the same industry, it’s still not apples to apples. So will knowing Amazon conversion stats help you in any way? Conversion rate of other websites has no impact on your business since it’s not something that you control.

The 2016 State of Conversion Optimization Report

ConversionXL

In this 2016 State of Conversion Optimization Report, we gave a 48 question survey to 722 people who work in the optimization space. Without further ado, here are our findings from the 2016 State of Conversion Optimization Report. The average salary of conversion optimizers was $71,340.

5 Memorable Lead Magnets Guaranteed to Increase Your Conversions

Duct Tape Marketing

5 Memorable Lead Magnets Guaranteed to Increase Your Conversions written by Guest Post read more at Duct Tape Marketing. Lead Conversion Jay Pitkänen“Subscribe to our newsletter!” ” You’ve probably run into this pop-up form more than a few times.

17 No-Fail Conversation Starters

Inc Startups

It's easy to network at conferences if you memorize these sure-fire opening lines

How To Master The Art Of Conversation In Business

YFS Magazine

Conversations matter. They are the life blood of business relationships. Lead client relations communication networking networking events personal development

Does Offering More Choices Actually Tank Conversions?

ConversionXL

What does that mean for conversions, though? While this doesn’t necessarily apply directly conversion optimization, know that the more trivial choices you, as a human, make, the worse you are for it. Does having too many options really reduce conversions?

5 Hardest Things in Conversion Optimization

ConversionXL

Conversion optimization is hard; it’s constantly changing and you need to know a lot about a lot. Here’s what some of the top experts in the field are saying about the top challenges in conversion optimization. #1 Brian Massey, Conversion Sciences. “We

6 Ways to Use Clarity to Improve Your Conversion Rate

ConversionXL

And it’s hurting your conversions in surprising ways. Similarly, Marketing Experiments created this conversion formula , which puts a focus clarity as well… C = 4m + 3v + 2(i-f) – 2a. Here’s what each letter represents… C = Probability of conversion.

How to Recognize Great Conversion Optimization People

ConversionXL

If those blog posts with “a checklist of 100 things to increase conversions” really would be all that are needed, we wouldn’t need optimizers. You can’t be a good optimizer if you’re not skilled in the art and science of conversion optimization.

Getting The Compensation Conversation Right

Feld Thoughts

A couple of additional points: 1) Even if the candidate has expressed salary requirements during the screening process or during your discussions, I strongly recommend you have this written conversation as the final step before you make an offer. For example, perhaps your conversations along the way changed their perspective on salary requirements for the position. Chris Moody , president and COO of Gnip, is back with a guest post in his Moody on Management series.

How to CRAFT a conversation that moves the needle

Life Beyond Code

Think about all the conversations you had today. Question: How many of these conversations moved the needle meaningfully? Now, think about all the conversations you had in the last 7 days. Question: How many of these conversations moved the needle meaningfully?

The 8 Most Uncomfortable Conversations You'll Have as an Entrepreneur

Inc Startups

You'll have these conversations at your company at some point, whether you want to or not

Defining DevOps Through Conversation

Feld Thoughts

Later, the full group headed to Bacaro for more casual conversations around DevOps. The post Defining DevOps Through Conversation appeared first on Feld Thoughts. Last week our portfolio company, JumpCloud - who is deep in the DevOps market with their automated cloud server management product – hosted the first annual DevOps conference here in Boulder. It was a huge success – we had over 200 people show up and engage in a full day of deep discussions on DevOps.