Publicity Stunts: When Good Ideas Go Bad
crowdSPRING Blog
MARCH 5, 2013
Not surprisingly, Snapple declined to make a second attempt to break the official record, which had been set in Holland in 1997 by a 21-foot ice pop. One marketing guru named William Crush came up with a killer idea: create a “temporary” city and the stage a train wreck for an audience of paying spectators. PR Destroyed It.
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