Should You Get Rid of Your Website’s Lead Forms?
ConversionXL
MAY 31, 2017
The first wave of messaging software arrived with ICQ (launched in 1996), followed by AIM (1997), Yahoo! Case in point: Earlier this year, we ran a secret shopper-style survey where we filled out lead capture forms and made sales inquires on 433 B2B websites. Let’s be clear: Messaging isn’t some new, hot trend or magical technology.
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