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The rise of the “successful” unsustainable company

A Smart Bear: Startups and Marketing for Geeks

Freeloader — On $3m invested, sold for $38m in 1996 — shut down in 1997. After all, before the house of cards inevitably tumbles, private equity investors get a tidy return. Support.com — On 2.5m invested, IPO’ed in 2000 for $32/share — stock price now $2. And it is magic.

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