Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?
ConversionXL
MAY 22, 2017
All manual operations. His name was Mark Benioff (another former Oracle Executive) and in 1999 he had the pleasure to introduce the business world the first CRM in Cloud. Andrew Chen explained this as the Law of Shitty Clickthroughs. Back in 1986 when digital marketing was just taking off, a company called ACT! Image Source.
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