Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple
Steve Blank
OCTOBER 24, 2016
After running Microsoft for 25 years, Bill Gates handed the reins of CEO to Steve Ballmer in January 2000. The launch of the Xbox and Kinect, and the acquisitions of Skype and Yammer happened on his shift. The very best of them shape markets – they know how to create new markets by seeing opportunities before anyone else.
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