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Startup Advice: When to Use a Consulting CTO

rapidrollout.wordpress.com

He or she might call himself a “consulting CTO,&# “freelance CTO,&# “on-demand CTO,&# “CTO on call,&# “CTO for hire,&# or just a “technology strategy advisor.&# If you find him, he’s gold, and not only because of his knowledge and experience. For one thing, you’ll learn from his mistakes.

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Scaling is Hard, Case Study: TripAdvisor

Seeing Both Sides

Founded in 2000 by Stephen Kaufer and Langley Steinert, Boston-based TripAdvisor is a travel website that provides reviews and other information for consumers about travel destinations around the world. In founding TripAdvisor, Kaufer wanted to take his hard core engineering skills and apply them to vertical search in travel.