Demand Generation: 7 Tactics to Fuel Your Funnel
ConversionXL
MAY 27, 2022
The metrics. Vanity metrics are less important. Since co-founding Moz in 2004, Rand has continually put himself out there as a public face. Having launched an open affiliate program that paid 30% commission for the lifetime of the customer, ConvertKit built a loyal customer base that was growing with the company.
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