Tips On Effective Demand Planning
SEPTEMBER 18, 2019
A vital aspect of supply chain management is demand planning — identifying and forecasting trends in the demand for products or services based on past data, surveys, market research, etc. Businesses must implement effective demand planning to stay competitive in the modern market, as customer demand is more volatile than ever. Demand planning, in particular, can go awry when a business underestimates the scale of the project or fails to communicate effectively.