Scaling is Hard, Case Study: TripAdvisor
Seeing Both Sides
AUGUST 16, 2012
Chatting with CEO and cofounder Kaufer this week, I was reminded of the fact that the company started with a very different business model in mind. After some searching, TripAdvisor found a magical business model, representing social media and user-generated content at its best. billion market capitalization as of this writing. .
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