Pricing experiments you might not know, but can learn from
conversionxl.com
OCTOBER 31, 2011
Well, in eight studies published from 1987 to 2004 charm prices ($49, $79, $1.49 Note: His freemium plan actually converted 12% more, but had the lowest retention. Ayelet Gneezy, a marketing professor at the University of California-San Diego, conducted a field experiment at a theme park (sample size: over 113,000).
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