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The Stairstep Approach to Bootstrapping

Software By Rob

I first captured this pattern in my notebook in early 2009, but I didn’t have enough data to be confident in the theory. The strategy that seems to give people the best chance of success is creating a simple product, with a simple marketing plan – that means a one-time sale product, with a single traffic channel.

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The Stairstep Approach to Bootstrapping

Software By Rob

I first captured this pattern in my notebook in early 2009, but I didn’t have enough data to be confident in the theory. The strategy that seems to give people the best chance of success is creating a simple product, with a simple marketing plan – that means a one-time sale product, with a single traffic channel.

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The Stair Step Method of Bootstrapping

Software By Rob

I first captured this pattern in my notebook in early 2009, but I didn’t have enough data to be confident in the theory. The strategy that seems to give people the best chance of success is creating a simple product, with a simple marketing plan – one that only requires a single traffic channel. all at once.