5 Strategies For Balancing Revenue Versus User Growth
Startup Professionals Musings
JUNE 21, 2020
Some analysts argue that revenue drives growth, while others say user growth drives revenue. Google reached $1B in revenue within five years of incorporation, and now has a market capitalization of over $1 trillion. Twitter showed no focus on revenue in the first five years, but was able to parlay 500M users into a $35B public company, and now growing revenue. Long-term stability requires revenue growth and profit.